# Future Demand

> AI-powered audience intelligence platform for marketing teams

## About

Future Demand (future demand GmbH) is a Berlin-based B2B SaaS company building audience intelligence and personalisation technology for experience-driven B2C brands. The platform serves 300+ brands, agencies, theatres, and hospitality teams across Europe. Future Demand uses AI to understand why people buy — not just who they are — and turns that into personalised campaigns across paid social, email, website, and more.

## Core Technology

**Taste Clusters**: Future Demand's proprietary AI technology analyses over 1,000 features per prediction to map audience interests and buying intent. Unlike demographic targeting, Taste Clusters identify what people care about and why they buy, enabling interest-based segmentation that outperforms traditional lookalike and broad targeting.

## Products

- **Live**: For promoters and arts organisations. Includes demand prediction, campaign automation, audience segmentation, and performance analytics. Designed for cultural institutions, theatres, orchestras, and event promoters.
- **Prisma**: For marketing teams and agencies. Multi-client campaign management, AI targeting, creative automation, and cross-channel optimisation. Built for agencies managing many campaigns simultaneously.

## Apps

- **Lookout**: Demand prediction for events. Forecasts ticket sales up to 24 months in advance with 90% prediction accuracy.
- **Wave**: Automated Meta campaign creation and optimisation. Launches high-converting social campaigns in 15 minutes, delivering +50% average ROAS increase.
- **Backhaul**: Interest-based email segmentation. Sends the right email to the right person automatically, achieving +50% average open rate increase.
- **Sentinel**: Natural language data querying. Ask any question about your data in plain English, 10x faster than manual queries.
- **Affinity**: Product recommendation API. Delivers personalised recommendations on websites and apps, generating +220% revenue per buyer.

## Industries Served

- Agencies (digital marketing, media buying)
- Artist agencies and talent management
- Festivals and live events
- Theatres, orchestras, and cultural organisations
- Hotels and tourism regions
- In-house marketing teams

## Key Capabilities

- Intent-based audience segmentation using Taste Clusters
- Demand prediction for events (up to 24 months ahead)
- Automated campaign creation and optimisation for Meta platforms
- Interest-based email segmentation
- Natural language data querying
- Product recommendation API
- Multi-language support (English and German)
- GDPR-compliant data processing

## Links

- Website: https://www.future-demand.com
- LinkedIn: https://www.linkedin.com/company/futuredemand/
- Products: https://www.future-demand.com/en/products/live, https://www.future-demand.com/en/products/prisma
- Success Stories: https://www.future-demand.com/en/case-studies
- Insights: https://www.future-demand.com/en/insights
- Contact: https://www.future-demand.com/en/contact