Prisma
Prisma revolutionizes marketing with Future Demand's Taste Cluster technology, automated copy creation and ensuring impactful, precise messaging. Streamline workflows for efficiency and better targeting
Simplify. Target. Succeed.
Interest-based targeting
Use Future Demand's taste cluster technology to reach people based on their interests, not on some arbitrary social demographic or by relying on Meta's black box approach.
Campaign efficiency
Our Taste Cluster technology delivers the greatest improvement in campaign efficiency for advertisers. Interest based targeting is 50% more efficient than traditional methods such as tracking based technologies.
Asset testing
Our platform takes the guesswork out of ad creation. By automatically creating up to 100 ads per campaign and testing up to 10 images and over 25 text combinations, the platform identifies which combination resonates with potential customers and automatically optimizes each campaign accordingly.
Your unfair advantage
With Prisma you will outperform the industry. Deliver better campaigns in a fraction of the time. Reach more diverse audiences and campaign performance.
Select product or service
Quickly add the offering you want to promote with a description to get started. This can be a seasonal promotion, a new product or an upcoming event.
Setup in 15 minutes
Powered by Future Demand's Taste Clusters, Prisma identifies relevant audiences and what they care about. All you need to do is fine-tune and approve the budget, duration and campaign objective and use CoCreate to inspire with tailored messages for each audience. Prisma will set up your campaign with up to 150 ads.
Fire and forget
Our platform analyses, optimises and evaluates every campaign, every ad set and every ad on a daily basis. By scoring every ad variation every day, it ensures that only the best performing ads are kept active and budgets are shifted to them. If performance targets are not met the campaign is automatically deactivated and you receive a notification.
Only three steps and 15 min to run a campaign
FD does everything else…
Taste Cluster
Identifying which audiences are most likely to buy a ticket and why is key. FD's Taste Cluster technology identifies reasons to buy and automatically creates audiences to target on relevant advertising platforms.
Hundreds of ads in seconds
Our system creates sophisticated test setups with up to hundreds of different versions of ads. These differences help us to test which headline, primary text, image, video or link works for which audiences for the best efficiencyand impact.
Campaign Setup
There are hundreds of parameters that can be set when setting up a campaign on Meta's ad platform. Setting up a complex campaign structure can take time. Our platforms automate this process so that you do not have to spend this time or know what the best setting for each parameter is.
Campaign Optimisation
Reviewing ads, audiences, assets and delivery over weeks can be time consuming. Our platform evaluates every ad every day and disables those that are underperforming. And if a campaign is under performing, we automatically tweak or pause it to protect your budget.
Bring-your-own attribution
You already use Meta's Conversion API or other means of campaign evaluation? These methods will work with campaigns you set up through Prisma. Prisma is integrated with Meta's models and collects all campaign results directly, so you can see everything in one place in our web application.
We simplify the complex, empowering you to focus on crafting exceptional moments. Join a journey where innovation and seamless execution converge, redefining the way you achieve event success.
Automated efficient online marketing campaigns
Does creating highly targeted and effective marketing campaigns in under 15 minutes sound impossible to you? Wave will prove you wrong.
Prisma delivers personalised offers that are precisely tailored to customer's interests and behaviours. This allows you to increase sales of individual tickets, subscriptions, or fan articles and to inspire more new customers. Campaigns carried out with Prisma are more than twice as efficient as industry-standard online marketing campaigns and save you up to 90% of your time and up to 60% of your advertising budget.
Bespoke messaging, better results
Prisma identifies the right people, provides the right message and selects the right touch points. Candidates for specific offerings are determined according to their interests and habits. The Taste Cluster technology suggests keywords for the advertising message that addresses these interests and stimulates a purchase. The ads are placed where the selected person likes to be and is receptive to information.
Campaigns created with Prisma are perfect to promote lower-demand events and increase their attendance. For every concert, show, play or games there is an interested audience, you just need to target it. Prisma can therefore not only rely on your existing customers but also increase your new customer share substantially.
Choose the model that fits your goals
You can choose between quarterly or yearly
Prisma Quarterly
- Taste Cluster technology
- Automated campaign setup
- "Bring your own" marketing attribution or use Conversion API data
- Manage up to 3.500 EUR ad spend per month
- Automated Campaign Optimization
Prisma Yearly
- Taste Cluster technology
- Automated campaign setup
- "Bring your own" marketing attribution or use Conversion API data
- Manage up to 3.500 EUR ad spend per month
- Automated Campaign Optimization