KM Ausgabe 180: Publikumsanalyse neu gedacht

In the latest edition of KMN Magazine (180), Hannes Tronsberg explores how AI is transforming the cultural sector in the article “Reimagining Audience Analysis: Leveraging AI for Personalized Cultural Offerings.” As personalization becomes the norm, cultural institutions are embracing AI to enhance audience engagement. Discover how advanced AI tools are optimizing marketing strategies, driving personalized experiences, and helping organizations stay competitive in an ever-evolving landscape. Dive into this issue to understand the future of audience development and what it means for cultural institutions. Download it here (DE)

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