Lookout lets you test any event configuration and compare predicted outcomes before you finalize your program.
We understand why people buy.
Then we win them for you.
Future Demand turns audience insight into customers — with personalized campaigns that run themselves.
Your product
Trusted by 300+ organisations worldwide














How it works
Describe your product once.
We handle the rest.
You submit a product description
Our platform enriches your product description with 100M+ signals across customer behaviour, transactions, product attributes and advertising outcomes.
We generate your Taste Clusters
The platform turns that enriched data into Taste Clusters — the distinct, interest-based audiences most likely to buy.
Campaigns launch and optimise themselves
The platform generates personalised campaigns across Meta, email, and your website — then automatically optimises them as they run.
Why it works
Demographics describe people.
Taste Clusters understand them.
Our AI analyses over 100M behavioural and contextual signals to group people by what they actually care about — not just age, gender or location. The result: precision audiences that convert across paid social, email, website and more.
The Platform
One intelligence layer.
Every marketing channel.
Launch high-converting paid social campaigns in under 15 minutes. Wave handles targeting, ad creation, testing, and daily optimisation automatically — so you get better results with a fraction of the effort.
Automate customer segmentation for email campaigns based on interest, not demographics, so every email feels relevant.
Ask any question about your customers, products, or transactions in plain English and get a result in seconds.
Affinity delivers the most relevant product or event suggestions in real time to every website visitor — increasing conversion, order volume, and AOV.
Customer Stories
Results that speak for themselves.
Thanks to Future Demand, we now run our ads completely in-house and deliver them in a highly targeted way — with full control over our budget and measurably better performance than with an agency, at less spend than before.
The Future Demand app allows us to make surprisingly accurate predictions about the attendance trends of our events. Campaigns can be created with little effort and tailored to specific audiences. The tool is easy to use and the support is impeccable.
Thanks to the comprehensive and responsive support, our Future Demand campaigns are becoming better and more routine. The software is intuitive and efficient thanks to its integration with our existing systems. We have already achieved some great results.
Ready to understand your audience?
Join the brands turning audience insight into customers — automatically.


