Prisma
Prisma revolutionises paid social campaigns with Wave. Wave is the best way to launch, run and optimise performance marketing campaigns on Metas platforms for the Experience Economy. Wave includes Future Demand's Taste Cluster technology, automated copy creation and ensures impactful, precise messaging. Streamline workflows for greater efficiency and better targeting.
Simplify. Target. Succeed.
Interest-targeting for better results
Use Future Demand's Taste Cluster technology to reach people based on their interests, not on some arbitrary social demographic or by relying on Meta's black box approach.
Campaign efficiency
Our Taste Cluster technology delivers the greatest improvement in campaign efficiency for advertisers. Interest based targeting is 50% more efficient than traditional methods such as tracking based technologies.
Asset testing
Our platform takes the guesswork out of ad creation. By automatically creating up to 100 ads per campaign and testing up to 10 images and over 25 text combinations, the platform identifies which combination resonates with potential customers and automatically optimizes each campaign accordingly.
Prisma contains Wave - the best way for social media campaigns
Revolutionize Social Media Campaigns
Automate your social media campaigns and multiply the reach, engagement, conversions and efficiency of your campaigns while saving hours every week. Taste Cluster technology and dozens of features automate your daily tasks.
Revolutionize social media campaigns
Wave develops highly efficient, fully automated marketing campaigns. It identifies and targets interested audiences with the appropriate message, enabling highly targeted utilisation increases of 20% or more.
Wave recommends the budget, time period and duration and provides the relevant topics for your message. Launch a campaign in under 15 minutes and let Future Demand take care of the setup, optimisation and monitoring of ongoing campaigns.
Wave will automate…
Taste Cluster
Identifying which audiences are most likely to buy a ticket and why is key. FD's Taste Cluster technology identifies reasons to buy and automatically creates audiences to target on relevant advertising platforms.
Magic Campaign Setup
There are hundreds of parameters that can be set when setting up a campaign on Meta's ad platform. Setting up a complex campaign structure can take time. Our platforms automate this process so that you do not have to spend this time or know what the best setting for each parameter is.
Smart Asset Testing
Our system creates sophisticated test setups with up to hundreds of different versions of ads. These differences help us to test which headline, primary text, image, video or link works for which audiences for the best efficiency and impact.
Auto Campaign Optimisation
Reviewing ads, audiences, assets and delivery over weeks can be time consuming. Our platform evaluates every ad every day and disables those that are underperforming. And if a campaign is under performing, we automatically tweak or pause it to protect your budget.
Show Campaign Results
You already use Meta's Conversion API or other means of campaign evaluation? These methods will work with campaigns you set up through Prisma. Prisma is integrated with Meta's models and collects all campaign results directly, so you can see everything in one place in our web application.
Automated efficient online marketing campaigns
Does creating highly targeted and effective marketing campaigns in under 15 minutes sound impossible to you? Wave will prove you wrong.
Prisma delivers personalised offers that are precisely tailored to customer's interests and behaviours. This allows you to increase sales of individual tickets, subscriptions, or fan articles and to inspire more new customers. Campaigns carried out with Prisma are more than twice as efficient as industry-standard online marketing campaigns and save you up to 90% of your time and up to 60% of your advertising budget.
Bespoke messaging, better results
Wave identifies the right people, provides the right message and selects the right touch points. Candidates for specific events or products are determined according to their interests and habits. The Taste Cluster technology suggests keywords for the advertising message that addresses these interests and stimulates a purchase. The ads are placed where the selected person likes to be and is receptive to information.
Campaigns created with Wave are perfect to promote lower-demand events and increase their attendance. For every concert, show, play or games there is an interested audience, you just need to target it. Wave can therefore not only rely on your existing customers but also increase your new customer share substantially.
