Backhaul

Backhaul is the easy and efficient way to run email marketing campaigns. Send customised messages, foster a persisting bond to customers and win back your audience repeatedly through continuous engagement.

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Better messaging. Stronger bonds. Higher engagement.

Automate Segmentation

Creating customer segmentation for email or direct mail campaigns is time-consuming, leading to many campaigns without proper segmentation. Different targeting modes make it easy to decide whether you want to reach a narrower or broader group of people with each campaign.

Be relevant

Your audience's attention is valuable. Ensuring that people only receive messages about things they care about keeps them engaged. Clients report 33% higher open rates when targeting with our Taste Cluster technology in Backhaul.

Customise messaging

People are interested in the same events for different reasons. Backhaul makes it easy to customize messaging in campaigns and tailor them to the interests of each taste cluster.

Find the right offer and message for each customer

Good customer segmentation is hard work. AI can do it for you today. You decide what to promote and focus on crafting a great email, Future Demand delivers the audience segment for it and what they need to hear about your event to convince them to buy a ticket. Clients see 33% higher email open rates and hours of time saved, every time.

Choose what to promote

Select all the events you want to promote, either a single performance or show, all the events in a subscription package, or next month's outlook.

Get audience segments

Our platform provides audience segments and topic recommendations so you know what to write to each segment. No manual analysis or segmentation required.

Send fantasticly tailored emails

Download customer segments and use them in your existing email marketing solution. Because nobody wants to set up another one.

We simplify the complex, empowering you to focus on crafting exceptional moments. Join a journey where innovation and seamless execution converge, redefining the way you achieve event success.

Next-level email marketing

Backhaul is your line directly to all your customers. Whether it is about engaging with your most loyal fans, strengthening the bond to interested followers or retain contact with indecisive visitors.
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It enables smart and automated email marketing that supports sales of your events. One specific use case is the personalisation of newsletters to promote concerts, shows, games, and many more. The innovative Taste Cluster technology ensures that the individual recommendations are always relevant and hit the interests of the recipients. Whether it is the systematic promotion of a bundle or the sale of subscriptions, with Backhaul there is no need to ask yourself anymore who the right person for your message could be.

Topic Recommendations

Oh, that’s my favourite artist

Based on Future Demand’s unique Taste Cluster technology, our software supports you in delivering relevant content to your audiences. Exactly tailored marketing campaigns for events, products and more can be easily set up on the Future Demand platform.

The keyword recommendations for the message are aligned with the specific interests of the target group to ensure that you always stay top-of-mind with your communication.

Interest Targeting

Straight into the heart

Identifying the right people to target is often half of the deal for successful marketing campaigns. Targeting based on interests is far superior to using socio-demographic or other characteristics for the clustering.

Detecting and communicating what people are really interested in and what motivates them to visit a concert, show or a game will increase your audience scope significantly and ensure that your messages are relevant and lead to the desired outcome.

CRM Automation

Email marketing easier than ever

Taking care of your customers can be a tricky and time-consuming thing. Future Demand uses the power of artificial intelligence to bring your E-Mail marketing to the next level.

Our approach ensures that you no longer need to filter elaborately through your customer lists but have the right audience for your communication just a click away – all automated by the Future Demand platform.