Boulevardtheater Bremen's Marketing ROI Winning Strategy

Boulevardtheater Bremen, a private theatre located in Bremen’s Tabakquartier, with a 376-seat venue, hosts a diverse repertoire of performances year-round. The theatre aimed to switch to more innovative and effective digital advertising methods for their campaigns. By utilizing Future Demand’s family of apps, the theatre sought significant returns on investment while optimizing audience targeting and ad spend.

Challenge

The theatre wanted to increase ticket sales and audience engagement for its “Der Grosse Loriot Abend” production, which had 24 performances in total, while ensuring a costeffective marketing strategy that would increase traffic and engagement.

Solution

Using Wave, Boulevardtheater Bremen was able to identify high-potential audience segments, automate campaign creation, launch, ongoing optimization, and evaluation with minimal effort. The strategy behind audience definition and messaging was enabled by Future Demand's Taste Cluster technology, which automated the analysis of historical behavior, interests, and local trends. This resulted in a strong correlation between audience interest and personalized messaging. The high level of automation reduced a complex and time-consuming process to a 15–20-minute task.

Results

Return on Investment: The campaign resulted in an ROI of 5,394 %, underscoring the massive success of the marketing effort.

Click-Through Rate (CTR): The campaign achieved 9.9K link-clicks with an impressive CTR of 12.39%, far exceeding the industry average of 1%, highlighting the effectiveness of the Taste Cluster technology in matching audiences with personalized messages.

Cost-Per-Click (CPC): The campaign achieved a remarkably low CPC of 0.041 EUR, well below the typical range of 0.50 to 1.50 EUR, underscoring the campaign's cost efficiency.

Boulevardtheater Bremen’s campaign for “Der Grosse Loriot Abend” with 24 events serves as a prime example of how strategic, data-driven interest-based audience targeting can lead to exceptional returns on investment.

By leveraging the Future Demand FD Live, the theater not only increased its visibility and ticket sales but also established a new benchmark for ROI in the live entertainment industry. This case highlights the significant impact of interest-based targeting in maximizing marketing effectiveness while ensuring financial success.

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_{Photo copyright: berkhausen photography}