Local experience, global reach
In the rapidly evolving experience economy, where personalised and memorable experiences drive customer engagement, traditional marketing tools are not enough. Marketers need smarter, more tailored solutions to understand and anticipate customer demand. Future Demand provides cutting-edge tools to help live events and Experience Economy companies attract, engage and retain customers with precision marketing that meets the unique needs of this dynamic industry.
Performing Arts
Every performance, concert, and production offers a distinct experience, with its own story to tell and its own audience to captivate. Traditional, one-size-fits-all marketing approaches fail to capture the nuances that make each event special. That’s why intelligent, data-driven marketing is essential. Our technology is designed to serve the full spectrum of events, from intimate performances to large-scale productions, by highlighting the unique characteristics that set them apart. By leveraging advanced insights, we help you craft personalized campaigns that resonate deeply with your target audiences, increasing engagement and driving attendance. With Future Demand, you can ensure that every event reaches the right people at the right time, enhancing relevance and maximizing impact for your visitors and patrons.
Live Entertainment
Identifying the right people to target is often half of the deal for successful marketing campaigns. Targeting based on interests is far superior to using socio-demographic or other characteristics for the clustering.
Detecting and communicating what people are really interested in and what motivates them to visit a concert, show or a game will increase your audience scope significantly and ensure that your messages are relevant and lead to the desired outcome.
Museums & Attractions & Conferences
The attraction and conference market is highly competitive. Reaching your target audience can be a challenge. With Future Demand, you can reach not only your existing audience, but more importantly, new audiences.
Hospitality
More and more hotels are looking to differentiate themselves from the competition by creating unique experiences for their guests. Building a direct relationship with the customer rather than relying on aggregators such as Booking is key. With our Taste Cluster technology, hotels and other hospitality companies can reach their target audience more efficiently, ensure that their unique experiences match their audience's interests, and automate the process to reduce the workload for their teams.
We simplify the complex, empowering you to focus on crafting exceptional moments. Join a journey where innovation and seamless execution converge, redefining the way you achieve event success.
Automated efficient online marketing campaigns
Does creating highly targeted and effective marketing campaigns in under 15 minutes sound impossible to you? Wave will prove you wrong.
Wave delivers personalised offers that are precisely tailored to customer's interests and behaviours. This allows you to increase sales of individual tickets, subscriptions, or fan articles and to inspire more new customers. Campaigns carried out with Wave are more than twice as efficient as industry-standard online marketing campaigns and save you up to 90% of your time and up to 60% of your advertising budget.
Bespoke messaging, better results
Wave identifies the right people, provides the right message and selects the right touch points. Candidates for specific events or products are determined according to their interests and habits. The Taste Cluster technology suggests keywords for the advertising message that addresses these interests and stimulates a purchase. The ads are placed where the selected person likes to be and is receptive to information.
Campaigns created with Wave are perfect to promote lower-demand events and increase their attendance. For every concert, show, play or games there is an interested audience, you just need to target it. Wave can therefore not only rely on your existing customers but also increase your new customer share substantially.
Four apps to make you better and faster
Predict demand well in advance
Predict demand for your shows years in advance with industry-leading accuracy to reduce risk and optimize programming schedules.
Revolutionize social media campaigns
Increase sales with outstanding social media campaigns in less than 15 minutes – thanks to AI and our Taste Cluster technology.
Automate customer segmentation
Automate customer segmentation for email campaigns based on interest to become more efficient.
Ask your data
Get the segmentation you want by asking your question in natural language, powered by our Natural Language Querying technology.
