Significant Increase in Sales on Social Media Campaigns for Theatre Ulm

Being one of Germany's oldest municipal theatres, with 815-seat capacity, Theater Ulm has a rich history and tradition. For their 2023-24 season, in collaboration with Future Demand they sought to maximize ticket sales.

The theatre partnered and utilized the Future Demand platform to create and manage a series of social media campaigns on Meta ‘s platforms, promoting the season’s productions, including the ballet "Romeo and Juliet", "The Ship of Dreams" by Fellini, the musical "Anatevka" ("Fiddler on the roof") by Jerry Bock/Sheldon Harnick and many more. Throughout the season the theatre launched 22 campaigns with Future Demand.

The campaigns on the platform delivered exceptional results. With an impressive average click-through rate (CTR) of 3.61% (industry average of 1%), the campaigns not only captured the right target audience but also effectively converted that interest into action.  

Future Demand's social media advertising application, Wave, ensures unrivalled ad relevance for audiences by matching their interests with personalised messaging. Future Demand's Taste Cluster technology identifies why specific audiences are interested and ensures that the ads shown to them appeal to that specific interest. Extensive A/B testing and Taste Cluster technology enabled the Ulm Theatre to achieve this 3x higher CTR, , leading to an average of 431 tickets sold per campaign and an average Return on Advertising Spend (ROAS) of 1304%, the campaigns were highly effective in driving revenue.

In their first year partnering with Future Demand, the theater’s boosted ticket sales clearly showcased the platform’s efficiency and transformative impact.  

Photo source: Theater Ulm, Kerstin Schomburg