Wave

Wave automates performance marketing campaigns for more tickets and new customers - in less than 15 minutes. Increase occupancy of events by 20%, at 60% lower advertising costs.

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More Insights. Better planning. Lower risk.

Ticket sales

Campaigns optimized to sell tickets through FD increase individual ticket sales by an average of 20%. This translates into better economics, fuller venues and thousands of additional fans.

Campaign efficiency

Our Taste Cluster technology delivers the greatest improvement in campaign efficiency for advertisers. Interest based targeting is 50% more efficient than traditional methods such as tracking based technologies.

Asset testing

Our platform takes the guesswork out of ad creation. By automatically creating up to 100 ads per campaign and testing up to 10 images and over 25 text combinations, the platform identifies which combination resonates with potential customers and automatically optimizes each campaign accordingly.

Outstanding social campaigns made fast and easy

With AI, your marketing team will outperform the industry. Deliver better campaigns in a fraction of the time. Reach more diverse audiences and increase sales.

Step 1

Finetune and approve budget, runtime and campaign goal

Step 2

Tailor AI suggests content based on Topic Recommendations

Step 3

Review ads

Job done!

Wave will do everything else for you.

Wave will automate…

Targeting

Taste Cluster

Identifying which audiences are most likely to buy a ticket and why is key. FD's Taste Cluster technology identifies reasons to buy and automatically creates audiences to target on relevant advertising platforms.

Setup

Magic Campaign Setup

There are hundreds of parameters that can be set when setting up a campaign on Meta's ad platform. Setting up a complex campaign structure can take time. Our platforms automate this process so that you do not have to spend this time or know what the best setting for each parameter is.

Asset Testing

What headline works best?

Our system creates sophisticated test setups with up to hundreds of different versions of ads. These differences help us to test which headline, primary text, image, video or link works for which audiences for the best efficiency and impact.

Optimisation

Auto Campaign Optimisation

Reviewing ads, audiences, assets and delivery over weeks can be time consuming. Our platform evaluates every ad every day and disables those that are underperforming. And if a campaign is under performing, we automatically tweak or pause it to protect your budget.

Attribution

Campaign Results

You already use Meta's Conversion API or other means of campaign evaluation? These methods will work with campaigns you set up through Wave. Dont' have CAPI or don't know what that is? No worries. If you are a Live subscriber, we got you covered. With our own custom built attribution model, so you know, how many tickets each campaign sold.

Campaign Results

Included in Live

Do you know how much each campaign contributes to ticket sales? Many promoters do not have access to advanced attribution models due to restrictions imposed by their ticketing providers or data protection regulations. Future Demand Live includes a bespoke attribution model for performing arts and concert promoters, without the need for pixel or CAPI integration or the involvement of data protection authorities, as it operates on aggregated, non-personal data, so you know how much each Wave campaign has contributed to your bottom line and attendance figures.

Bespoke messaging, better results

Wave identifies the right people, provides the right message and selects the right touch points. Candidates for specific events or products are determined according to their interests and habits. The Taste Cluster technology suggests keywords for the advertising message that addresses these interests and stimulates a purchase. The ads are placed where the selected person likes to be and is receptive to information.

Campaigns created with Wave are perfect to promote lower-demand events and increase their attendance. For every concert, show, play or games there is an interested audience, you just need to target it. Wave can therefore not only rely on your existing customers but also increase your new customer share substantially.