From Reach to Reservations

Situated in Oberwiesenthal (Saxony), Germany's highest town and a popular ski resort, this hotel draws visitors with its outstanding hospitality, unique natural setting, and year-round activities. It boasts 56 rooms, a wellness area with bio and Finnish saunas, an aroma steam bath, and a relaxation room. Guests can also enjoy a bar, lounge, library, and two restaurants. The hotel leads in innovation with its unique "PREMIUM ALL IN" pricing.

The campaign achieved an impressive click-through rate (CTR) of 8.3%, compared to an average of 1.55% from past campaigns and a 0.90% CTR average of the hospitality industry—demonstrating the effectiveness of interest-based targeting by Future Demand’s Taste Cluster technology. This success was largely due to the precise alignment of potential guests' real interests with tailored messaging and targeting, ensuring that the right audience received the most relevant content.

The campaign also achieved a remarkable low cost per click (CPC) of 0.04 €, significantly lower than the previous 0.23 €. This cost efficiency of 82% underscores the effectiveness of the targeted approach, enabling high-quality traffic at a fraction of the cost, resulting in a more economical campaign that maximized ROI. Moreover, the use of Prisma’s advanced AI-driven automation saved considerable time, allowing the hotel to engage efficiently with its audience without the labor-intensive efforts typically required in traditional marketing campaigns.

In the initial months with Future Demand, the hotel group successfully attracted high-quality traffic and maximized ROI, prompting a switch to an annual contract. Prisma's automation enabled these results quickly and with little manual effort, showcasing AI's effectiveness in modern marketing.