From Reach to Reservations

Located in Oberwiesenthal (Saxony), Germany's highest town and a popular ski resort, Rathaushotels Oberwiesenthalattracts visitors with its outstanding hospitality, unique natural setting, and year-round activities. The hotel offers 144 rooms, a wellness area with bio and Finnish saunas, an aroma steam bath, and a relaxation room. Guests can also enjoy a bar, lounge, library, and two restaurants. Known for innovation, the hotel leads with its unique "PREMIUM ALL IN" pricing.

The campaign achieved an impressive click-through rate (CTR) of 8.3%, compared to an average of 1.55% from past campaigns and a 0.90% CTR average of the hospitality industry, demonstrating the effectiveness of Future Demand’s Taste Cluster technology. This success stemmed from precisely aligning potential guests' real interests with tailored messaging, ensuring the most relevant audience engagement.

Additionally, the campaign achieved a remarkably low cost per click (CPC) of 0.04 €, significantly lower than the previous 0.23 €. This cost efficiency of 82% highlights the effectiveness of the targeted approach, enabling high-quality traffic at minimal cost and maximizing ROI. Prisma’s AI-driven automation also saved time, allowing the hotel to efficiently engage with its audience with little manual effort.

In its initial months with Future Demand, Rathaushotels Oberwiesenthal successfully attracted high-quality traffic and maximized ROI, leading to an annual contract. The quick and efficient results demonstrate the transformative potential of AI in modern marketing.