01
Choose what to promote
Select a single product, a bundle or a seasonal promotion. Backhaul works with whatever you're selling.
Backhaul | Automated Customer Segmentation Backhaul
Automate customer segmentation for email campaigns based on interest, not demographics, so every email feels relevant.
Backhaul · Segmentation for Email Spring retreat offer
+50% avg. open rate increase
Spa regulars 1,460
Getaway couples 1,340
Weekend bookers 1,680
Ready to send
Why it matters
Most emails simply aren't relevant
One message for everyone
Proper segmentation takes hours, so most campaigns go out to the full list. The result: low open rates, high unsubscribes, and wasted effort.
Demographics don't help
Age or location doesn't tell you what someone actually wants to hear about — two similar profiles can have completely different interests.
No time to personalise
Marketing teams know personalisation works. They just don't have the hours to analyse data, build segments and craft different messages.
How it works
The right message for every audience
Backhaul finds who cares about what and exports a ready-to-send segment.
02
Get audience segments
Taste Clusters automatically identify who in your database is most likely to be interested in what offer and why.
SpaCouplesWeekend
03
Export and send
Export the segment to your existing email platform and send a targeted, relevant email in minutes.
Spa regulars1,460
Open rate▲ +50%