For Recruiting & Employer Branding
Recruit on Meta.
Without an agency.
Wave gives HR teams the tools to run professional Meta recruiting in-house — automated targeting, AI-generated ads, continuous optimization.
Why it matters
Why recruiting on Meta is hard — until now
Meta campaigns require expertise you don't have
Successful recruiting on Meta demands ongoing optimization, audience testing, and creative iteration. Most HR teams lack the time and know-how to run this in-house.
Agencies are too expensive and slow
External agencies charge high fees, move slowly, and give you little control over budget or targeting. You're paying more for less transparency.
Targeting the right candidates is guesswork
Without data-driven audience discovery, your job ads reach the wrong people. Budget is wasted on impressions that never convert into qualified applications.
“With Future Demand, we're able to deliver measurably better performance — while retaining full control and needing significantly less budget than when we were working with an agency.”
-64% cost per click Read the case study → How Wave works
From job opening to qualified applications
Wave automates every step of Meta recruiting — so your HR team can focus on selecting the best candidates, not managing ads.
Launch in minutes
- Enter a job opening and Wave builds complete campaigns automatically
- Audience discovery powered by Taste Cluster technology
- Ad copy generated for you with CoCreate
- No agency and no Meta expertise required
Reach better candidates
- Taste Clusters match candidates by interests and behaviour patterns
- Goes beyond broad demographic targeting
- Finds the audiences most likely to want your roles
- Works across roles from nurses to engineers to administrators
More for less
- Campaigns optimized continuously in the background
- Underperforming ads paused, winning variants get more spend
- Audiences refined in real time
- Lower cost per click and higher application rates, with zero manual effort
Why HR teams choose Wave
Everything you need for recruiting on Meta.
No agency required
Run professional Meta recruiting campaigns entirely in-house. Wave handles the complexity so your HR team can focus on hiring.
Up to 250 ad variants tested
Automated A/B testing finds the best-performing combinations of copy, creative, and audience — far beyond what any team could test manually.
Taste Cluster targeting
Go beyond demographics. Reach candidates based on interests, behaviour, and affinities that signal they're a match for your organisation.
AI-generated ad copy
CoCreate writes compelling, role-specific ad copy in seconds. Adjust tone, highlight benefits, and generate variants at scale.
Full budget control
See exactly where every euro goes. No agency markups, no hidden fees. Reallocate spend in real time based on performance data.
Works for any employer
From municipalities and hospitals to mid-size companies — Wave adapts to your sector, your roles, and your employer brand.
Common questions
Do I need Meta advertising experience to use Wave?
No. Wave is designed for HR and recruiting teams without digital marketing expertise. The platform handles audience discovery, ad creation, A/B testing, and optimization automatically. You provide the job details — Wave does the rest.
How does Wave compare to working with a recruiting agency?
Wave gives you better performance at a fraction of the cost. The City of Landshut achieved 2.5x higher click-through rates and 64% lower cost per click compared to industry benchmarks — while managing everything in-house with full budget transparency.
What types of roles can I promote with Wave?
Any role you'd advertise on Meta. Wave is used by organisations to recruit for positions ranging from administrative and healthcare roles to technical and leadership positions. Taste Cluster targeting adapts to each role's candidate profile.
How quickly can I launch a campaign?
Most campaigns go live within minutes. Enter your job details, let CoCreate generate ad copy, and Wave automatically builds and launches optimized campaigns with up to 250 ad variants.
Can I run campaigns for multiple open positions at once?
Yes. Wave supports multiple simultaneous campaigns, each with their own targeting, creative, and budget. Manage all of them from a single dashboard.
Ready to transform your recruiting?
See how Wave helps HR teams of every size attract top talent on Meta — without agency fees.