01
Identify the right Taste Cluster for every visitor
Affinity places each visitor in a Taste Cluster based on their site behaviour and/or their past user and transaction data.
Trail RunnerRoad RunnerStreetwear
Affinity | Product Recommendations API Affinity API
Affinity matches every visitor to a Taste Cluster, surfaces the most relevant product or event in real time, and frames it with the story that sells.
Affinity · Recommendations API Recommended for you
Personalised for Trail Runner
Road Racer €129
Best match Trail Pro GTX €149
Court Classic €89
Updating in real time
Why it matters
Static websites leave revenue on the table.
One size does not fit all
Most websites show the same listings to every visitor. A first-time browser sees the same page as a loyal customer. No guidance, no personalisation, no reason to explore further.
The discovery gap
Visitors who know what they want use search. But the biggest revenue opportunity is helping people discover things they didn't know they'd love. That requires intelligent recommendations.
Cold-start problem
Traditional recommendation engines need extensive purchase history. For new visitors or infrequent buyers, they have nothing to work with, so they default to showing bestsellers.
How it works
From anonymous visit to the right recommendation
Affinity matches behaviour to a Taste Cluster, picks the offer that fits, and frames it in a way that converts.
02
Highlight the most relevant product
From that cluster, Affinity surfaces the product or offer each visitor is most likely to want next, and puts it front and centre.
Recommended for you
Road Racer €129
Best match Trail Pro GTX €149
Court Classic €89
03
Tell the story that compels the purchase
Affinity frames the recommendation with the right message about why this pick fits this person, so the visit turns into a purchase.
Trail Pro GTX Made for your muddy weekend trails.
€149 Add to cart
Technology
The technology behind every recommendation
Taste Clusters, not purchase history
Affinity models the real motivations behind every choice: the shared affinities across products, categories and formats. So it recommends the right next pick even for first-time visitors.
Real-time scoring
Every visitor is scored live, session by session, so the recommendation reflects what they're interested in right now, not a stale profile.
No cold start
Because it runs on taste rather than history, Affinity works from the very first visit, no purchase data required.
Integrate anywhere
Personalised product feeds, cross-sell widgets or event-discovery modules: Affinity's API adapts to your architecture. Modern docs, live in hours.