For Promoters, Festivals & Nightlife
Fill more seats.
Every single season.
Live and Affinity give promoters and festivals the audience intelligence to programme with confidence and grow loyal communities.
Trusted by promoters, festivals and nightlife across Europe
Why it matters
The challenges every promoter faces
Programming decisions are high-stakes bets
Every season involves committing budgets months in advance. Without demand data, you're relying on instinct — and finding out too late when something underperforms.
Marketing is reactive, not strategic
Campaigns launch after tickets go on sale, targeting broad audiences with generic messaging. By the time you adjust, the window to sell has narrowed.
Audience data is siloed and underused
Ticketing, CRM, email — your data lives in separate systems. Getting a unified view of who your audience is and what they want requires manual effort most teams can't afford.
“With Future Demand, we can make surprisingly accurate predictions about our attendance trends. Campaigns are easy to create and precisely targeted.”
6-figure revenue increase Read the case study → How it works
From programming to last ticket
Five applications that work as one workflow — covering every stage of your audience journey.
Predict demand early
- Lookout forecasts attendance up to two years ahead
- Test pricing, venue, date and lineup scenarios before committing
- Spot slower-selling events months in advance
- Direct marketing budget where it actually moves the needle
Fill every seat
- Wave builds and launches Meta campaigns in under 15 minutes
- Taste Cluster technology identifies why people buy tickets
- Audiences, ad copy and creative generated automatically
- Handles setup and daily optimisation for you
Bring audiences back
- Backhaul segments your CRM by interest and behaviour
- Every email and SMS feels relevant, not generic
- Turn single-ticket buyers into season pass holders
- Sentinel lets anyone query your data in plain language
Personalise every visit
- Affinity delivers real-time recommendations on your website
- Guides each visitor to the events they're most likely to book
- Powered by Taste Clusters, so it works from the first visit
- More discovery, higher conversion, stronger order value
Festival types
Built for every kind of festival
From Baroque orchestras to headline DJs, Live adapts to how each festival's audiences discover, decide and return.
Classical Music and Opera Festivals
Complex programming, subscriber-base loyalty, and long booking windows. Lookout models demand across programme announcements, premiere nights, and marquee conductor or soloist appearances. Taste Cluster targeting identifies crossover audiences between orchestral, chamber and choral programming — and finds new patrons who share the same aesthetic profile. Wave drives ticket sales from initial announcement through final-week urgency campaigns.
Why promoters choose Live
Everything a promoter needs to sell out.
Demand prediction
Know which events need marketing support before tickets go on sale. Test pricing, venues, and lineup scenarios with confidence.
Automated social campaigns
Launch high-converting Meta campaigns in 15 minutes. AI handles targeting, creative, testing, and daily optimisation.
Customer segmentation
Segment your audience by taste and behaviour for email and SMS. Every message feels relevant, every send drives results.
Natural language analytics
Ask any question about your data — ticket sales, audience behaviour, campaign performance — in plain English. No SQL required.
Website personalisation
Show each visitor the events they're most likely to book. Affinity's API powers real-time recommendations across your site.
Full attribution
See exactly which campaigns drive ticket sales. Prove ROI, optimise spend, and make every marketing euro count.
Common questions
Which apps are included?
The promoter solution includes Lookout (demand prediction), Wave (social campaigns), Backhaul (customer segmentation), Sentinel (data queries), and Affinity (website recommendations). All five work together as one integrated platform.
Does it integrate with our ticketing system?
Yes. Future Demand integrates with all major ticketing and CRM platforms. Your existing data feeds directly into audience segmentation, demand prediction, and campaign targeting.
How quickly can we see results?
Wave campaigns can be set up and launched within hours. Measurable ROAS improvement typically follows within the first weeks. Features that rely on data integration — demand prediction, segmentation, and analytics — require 3 to 6 weeks after data access to fully calibrate.
Is it suitable for smaller venues and organisations?
Absolutely. Future Demand works with over 300 organisations ranging from independent venues and small ensembles to major international concert halls, opera houses, and touring promoters.
Can we use it alongside our existing marketing tools?
Yes. Future Demand doesn't replace your email platform, ticketing system, or CMS. It sits upstream — generating smarter audiences, predictions, and recommendations — and integrates with the tools you already use.
Can Live handle a festival with multiple stages and genres?
Yes. Live is built for complexity. You can run separate campaigns per stage or per day, with targeting logic that adapts to each artist announcement. Backhaul and Sentinel both support multi-dimensional segmentation across ticket type, day, genre, and attendance history.
How does Wave handle campaigns for a diverse festival lineup?
Wave uses Taste Cluster technology to build separate audience profiles for each genre, artist or stage. You can run simultaneous campaigns targeting classical music fans, jazz enthusiasts and electronic listeners — each with tailored creative and copy — all managed within a single workflow.
Ready to fill more seats?
See how Live and Affinity help promoters, festival teams, and nightlife venues of every size sell more tickets and build lasting audiences.