For Hotels & Regions
Drive more bookings.
Attract the right travellers.
Prisma Pro and Affinity give hospitality teams the AI-powered tools to fill rooms, cut OTA dependency, and grow loyal guest relationships.
Why it matters
The challenges every hospitality team faces
Reaching the right travellers is a guessing game
Your ideal guest exists — but finding them among broad social audiences is expensive. Generic targeting wastes budget on people who'll never book.
Seasonal demand swings hurt revenue
Peak periods sell themselves. Shoulder seasons and midweek stays don't. Without a way to target high-intent travellers at the right moment, rooms sit empty and campaigns underperform.
Guest data is collected but never activated
Guest data sits siloed across your PMS, booking engine, and email tools. Turning it into usable segments takes manual work most teams skip.
Case Study · Hospitality
With Taste Cluster targeting, Rathaushotels Oberwiesenthal reached exactly the right high-intent travellers — at a fraction of its previous ad spend.
Campaign results
How Prisma Pro works for hospitality
Reach. Engage. Personalise. Understand.
Four applications that work together — covering every stage of the guest journey from first impression to repeat booking.
Reach high-intent travellers
- Wave builds and launches Meta campaigns in under 15 minutes
- Taste Clusters target travellers by their interests and affinities
- CoCreate writes tailored ad copy; Smart Asset Testing finds what converts
- Automated daily optimisation keeps your budget working hard
Segment your guests
- Backhaul reads what each traveller cares about, not just their last booking
- Send email and CRM campaigns that feel personal and relevant
- Re-engage past guests before they book elsewhere
- Cross-sell spa, dining and local activities to the right segments
Ask your data
- Sentinel puts a natural-language layer over your data
- Query booking data, guest behaviour and campaign performance
- No SQL, no spreadsheets, no waiting for a report
- Get answers in seconds
Personalise every visit
- Affinity recommends rooms, packages and activities in real time
- Powered by Taste Clusters, not browsing history
- Works from a visitor's very first session
- Higher conversion and stronger revenue per booking
Why hospitality teams choose Prisma Pro
Everything you need to drive bookings.
Traveller taste profiling
Understand what motivates your guests — adventure, relaxation, gastronomy, culture — and use those insights to shape every campaign and recommendation.
Targeted social campaigns
Launch high-converting Meta campaigns in 15 minutes. AI handles audience discovery, creative testing, and daily optimisation so you fill rooms, not spreadsheets.
Guest segmentation
Segment guests by interest and travel behaviour for email and CRM. Every message feels relevant, every send drives repeat bookings.
Natural language analytics
Ask any question about your bookings, guest behaviour, or campaign performance in plain English. No SQL, no analyst required.
Website personalisation
Show each visitor the accommodations and experiences they're most likely to book. Affinity's API powers real-time recommendations across your site.
Booking attribution
See exactly which campaigns drive direct bookings. Prove ROI, reduce OTA dependency, and make every marketing euro count.
Common questions
What advertising platforms does Wave support?
Wave currently runs campaigns on Meta (Facebook and Instagram). Taste Cluster targeting works across both platforms to reach travellers based on their interests and affinities — from wellness seekers to culinary explorers.
Does it integrate with our PMS or booking engine?
Yes. Future Demand connects with major property management systems and booking engines. Your existing guest data feeds directly into audience segmentation, campaign targeting, and website personalisation.
Is it suitable for small or independent hotels?
Absolutely. Prisma Pro is designed to work for properties of every size — from boutique hotels and independent resorts to regional tourism boards and destination marketing organisations. You don't need a large marketing team to see results.
Is there a minimum advertising budget?
There is no hard minimum. Wave's automated optimisation is designed to maximise results at any budget level. That said, campaigns with at least a few hundred euros per month of ad spend tend to see the strongest performance improvements.
How quickly will we see results?
Wave campaigns can be set up and launched within hours. Measurable ROAS improvement typically follows within the first weeks. Features that rely on data integration — guest segmentation, analytics, and website personalisation — require 3 to 6 weeks after data access to fully calibrate.
Ready to drive more bookings?
See how Prisma Pro and Affinity help hotels and tourism regions attract the right travellers and grow guest loyalty.