01
Describe your event
Enter details like pricing, venue, date or performers. Lookout automatically analyses over 1,000 features.
EventBeethoven
VenueConcert Hall
DateSat 14 Mar
Analysing 1,000+ features
Lookout | Demand Prediction for Events Lookout
Lookout lets you test any event configuration and compare predicted outcomes before you finalize your program.
Lookout · Sales Prediction Berlin · Mar 14 · 1,840 seats
Sold Prediction
Sold to date 42.7%
End-of-cycle 76.0%
100% 75% 50% 25% Today
42.7%▲
Already sold · vs 41.0% bench 76.0%▼
Predicted · vs 90.0% bench “The Future Demand app allows us to make surprisingly accurate predictions about the attendance trends of our events.”
+21% attendance increase Read the case study → Why it matters
Big decisions, not enough foresight
Too many factors to weigh
From venues and pricing to lineups and competition, the number of factors affecting success is unmanageable. Most teams rely on intuition because there's no better option.
Insight comes after the fact
By the time sales data tells you something's underperforming, marketing budgets are often already spent, and dates have been locked.
Risk is unmeasured
Every launch carries financial exposure, but without predictive data, that exposure stays invisible until it's felt.
How it works
Predict. Compare. Decide.
Lookout helps you find the event configuration that maximises success.
02
Get your demand prediction
See expected demand, benchmarked against your historical performance and how you track against past launches.
0% of capacity
▲ 18% above benchmark
03
Test alternatives
Change the price, the date, the venue, or the lineup and instantly see how predicted demand shifts.
Price
Day FriSatSun
Predicted demand ▲ +12%