01
Set your campaign parameters
Tell Wave what to promote and how much to spend.
GoalMaximise impressions
Dates1–30 Sep
Budget€2,500
Wave | Social Media Campaigns Wave
Launch high-converting paid social campaigns in under 15 minutes. Wave handles targeting, creative, testing, and daily optimisation — automatically.
Wave · Paid Social New collection · Meta
+50% avg. ROAS increase
Reach842K
Conversions1,204
Cost per result€4.20
Optimising daily
“The tool is a real enrichment for our marketing — well thought-out and precise, but above all effective.”
13× return on ad spend Read the case study → Why it matters
Paid social is broken for most teams
Targeting is guesswork
Meta's targeting options are overwhelming. Most teams default to broad audiences or basic lookalikes — leaving money on the table with every campaign.
Creative doesn't scale
Writing ads for each audience is time-consuming. Testing variations manually is nearly impossible. So most campaigns launch with one headline and hope for the best.
No one's optimising
Campaigns need daily attention — pausing underperformers, shifting budgets, testing new creatives. Most teams don't have the bandwidth to do this properly.
How it works
From zero to live in 15 minutes
Wave sets up, launches, and optimises your paid social campaigns — automatically.
02
AI creates targeting and ads
Taste Clusters find your best audiences. CoCreate writes the copy.
03
Review and launch instantly
Preview, adjust, and publish straight to Meta.
04
Wave optimises daily
It monitors every ad, pausing underperformers and reallocating budget.
Live ads ▲ auto-optimised
Features
The features behind every campaign
Taste Cluster
AI-driven segmentation uncovers the key triggers behind buying decisions and automatically creates high-intent audiences for Meta campaigns.
CoCreate
Analyses your top-performing ads to generate headlines and primary texts matching your brand voice. Compelling copy, effortlessly.
Magic Campaign Setup
Configures campaign structure, parameters, and budget allocation automatically — so you skip the complexity and go straight to strategy.
Smart Asset Testing
Tests headlines, images, videos, and copy across hundreds of combinations to find what works best for each audience.