Success Stories
Discover how organisations like yours use Future Demand to drive results.
22 success stories
Schleswig-Holstein Musik Festival: 1M impressions on a small budget
With Future Demand's Prisma Essentials package, Schleswig-Holstein Musik Festival achieved nearly one million impressions, a nearly 4x higher CTR and 86% lower cost-per-click than industry benchmarks—on a small budget. A blueprint for how classical music can scale reach and relevance more efficiently than any other channel.
How the City of Landshut recruits on Meta without an agency
The City of Landshut demonstrates how modern recruiting on Meta can work—even with limited resources. With Future Demand, the small HR team was able to launch campaigns quickly in-house, automate audience discovery, and continuously optimize ads without relying on an agency.
NAC Orchestra transforms its Meta campaigns to a 16x ROAS
The National Arts Centre Orchestra, based in Ottawa, Canada, leveraged Future Demand’s Audience Intelligence platform to radically improve their Meta campaigns
J.S. Bach-Stiftung beats industry ROAS by 3.6×
In 2024, the J. S. Bach-Stiftung in St. Gallen, Switzerland, achieved an extraordinary return on ad spend (ROAS) of 1,168%, surpassing industry benchmarks by 3.6x. Exceptional campaign performance metrics, including significantly higher click-through rates (CTR) and dramatically lower cost-per-click.
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Boulevardtheater Bremen turns one Loriot show into a 54x ROAS
Boulevardtheater Bremen boosted ticket sales for its "Der Grosse Loriot Abend" campaign using Future Demand’s family of apps — delivering a 5,394% return on ad spend, a 12.39% click-through rate, and a cost-per-click of just €0.041.
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Rathaushotels Oberwiesenthal cuts cost-per-click 82% and fills rooms
In summer 2024, Rathaushotels Oberwiesenthal, a leading innovative hotel, partnered with Future Demand to implement Prisma, achieving remarkable marketing success. The hotel saw a 440% improvement in click-through rate and an 82% reduction in cost per click.
Theater Ulm drives a 13x ROAS across a full season
Theater Ulm achieved a 1304% ROAS for their 2023-24 season campaigns using Future Demand’s AI platform, driving exceptional ticket sales for productions like "Romeo and Juliet" and "Fiddler on the Roof."
A West Coast opera lifts ROAS 46% — even after optimising
A West Coast opera company boosted their ROAS by 46% using Future Demand’s AI, achieving precise targeting and more efficient ad spend for their latest production.
Reset Production sells 6,000+ extra tickets for its tribute shows
Reset Production is one of the biggest when it comes to musicals and tribute shows in Germany! To increase demand for their events, they decided to use the Future Demand platform for promotional purposes and achieved great results with their social media campaigns.
dm's Glow Convention drives a 17x ROAS and a fuller house
The Glow Convention by dm is an end consumer event over a weekend and is aimed at young people and young adults of Generation Y and Z. The event concept is a mix of live experience, entertainment event and presentation area for brands from the beauty and lifestyle industry.
An anime-inspired concert wins Tonhalle Düsseldorf new fans (27x ROAS)
Human interference with nature can cause major problems and is currently addressed more than ever in music and arts. With "Chihiros Reise", Gordon Hamilton immerses into the world of famous anime movies and creates a special concert experience that brought many new customers into the Tonhalle Düssel
Staatstheater Darmstadt lifts Don Giovanni attendance by 25%
There is a lot worth mentioning from the first year of the cooperation between Staatstheater Darmstadt and Future Demand. But to understand the impact the software had on the attendance for the institution it is sufficient enough to look at a single performance of Mozart's Don Giovanni that took pla
Vienna State Opera sells 1,000+ extra tickets across six events
The interests of people are changing, now faster than ever. This applies to the audiences of the worlds biggest opera houses as much as for small theatres. For this reason the Vienna State Opera decided to promote several events with the help of Future Demand and received great results from it.
Opus lifts attendance 50% for a Jorja Smith show in Stuttgart
Once a year the who is who of jazz and related genres takes over the city of Stuttgart for multiple days. For this years edition Opus decided to promote the concert of rising star Jorja Smith via the Future Demand platform and could see it pay off completely.
Theatre Bonn brings hundreds of new families to its opera
Sometimes it can be hard to find the right audiences if you leave your traditional paths. Theatre Bonn overcame exactly this by promoting two performances of their new family opera and could welcome hundreds of new visitors to their venues.
Theatre Bonn reaches 1,000 new ticket-buyers for bold programming
Part of the cultural mission are modern and socio-critical interpretations that capture the pulse of the time. Theatre Bonn knows that and was sure that there is an audience out there interested in the rather untraditional program. Future Demand was the perfect partner to reach these audiences.
Opus promotes jazz headliners to a 13x ROAS
Sometimes you have to try something new. For the latest jazzopen, its promoter Opus partnered up with Future Demand to promote a couple of jazz and soul concerts, a territory Future Demand was not very experienced with until then. But the campaigns were very successful.
A top German football club packs the stands for its restart
When you have to play in front of empty seats, you really start to appreciate the power a big and enthusiastic crowd can add to a game. One of Germany's top soccer clubs wanted to make sure that everything was in place for their restart and increased the attendance of one game significantly.
Lucerne Festival rebuilds live attendance by 21% after the shutdown
Hosting events live with a comprehensive safety concept, Lucerne Festival could no be sure how attendance would be affected during the pandemic. In the end it was a good decision to run campaigns via the Future Demand platform, which increase the attendance for one event by more than 20%.
Lucerne Festival removes the risk of unsold seats (>12x ROAS)
Lucerne festival is one of the first clients to use Future Demand's platform and showed from the start that the campaigns can eliminate unnecessary risk of unsold ticket inventory for their summer festival. The approach was and still is more than two times more effective than conventional online marketing.
A German opera house sells out its comeback at a 42x ROAS
The re-start after a long shutdown proved to be difficult for almost everybody. One large German opera house sold out two performances within a couple of days with the help of the Future Demand platform.
A German concert hall grows livestream ticket sales by 60%
One way to overcome adversity during a global pandemic can be the shift towards online channels. A well-known German concert hall was at the forefront of creating digital content and successfully promoted their formats online with campaigns via the Future Demand platform.
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