Articles
Company Update

Future Demand's assessment of the current industry situation in MusikWoche and KMN

TLDR

Recent articles in MusikWoche and Kulturmanagement.net feature a realistic assessment of the current situation of the event industry and possible solutions to overcome developing challenges.

In recent articles for MusikWoche and Kulturmanagement.net, Future Demand founder and CEO Hannes Tronsberg expressed his assessment of the event industries current status and persisting problems.

Changing audience behaviour and an evolving market are the results of the global pandemic and could damp the excitement for the new season and the relaxations of the health and safety regulations. The articles give ideas how event promoters can overcome these obstacles and position themselves again right in the center of the audience interests.

‍

Picture: Mohamed Hassan/ Pixabay

Read other related articles

Company Update

Marketing and KYC platform, Future Demand, increase financing in seed financing round

With the successful closing of their third funding round, Future Demand increases its capital raised to several million euros.

Marketing

From people-centric to interest-centric: the new wave of marketing innovation

A new wave of privacy regulations make consumer targeting much less efficient than before. Interest-centric marketing is the future, and promoters can take full advantage of their diverse content.

Company Update

KM Issue 180: Rethinking audience analysis

“Reimagining Audience Analysis: Leveraging AI for Personalized Cultural Offerings.” is the latest contribution for KMN Magazine.