Mozart's Don Giovanni in Darmstadt
TLDR
There is a lot worth mentioning from the first year of the cooperation between Staatstheater Darmstadt and Future Demand. But to understand the impact the software had on the attendance for the institution it is sufficient enough to look at a single performance of Mozart's Don Giovanni that took place in early December on the main stage of the theatre.
One year of experience
The Staatstheater Darmstadt joined Future Demand as a client in late 2021. It is one of the Mehrspartenhäuser (multi-division houses) Germany is generally known for and employs more than 500 people on and behind the stage. During the first year using Future Demand, the Staatstheater Darmstadt had to deal a lot with the pandemic restrictions and its consequences. Nevertheless, they used the software to ramp up the attendance again and pulled off 20 online marketing campaigns in total.
Campaign for Don Giovanni
Among many others, the Staatstheater run one successful campaign for a performance of Mozart's Don Giovanni in early December. The production by Karsten Wiegand was promoted on Facebook's advertising network with a budget of a couple hundred euros. This was overall a very friendly territory for our software, because Don Giovanni is a well-known piece and a lot was learned regarding specific characteristics of the Staatstheater Darmstadt over the course of the year.
25% higher attendance
From an attendance standpoint, the promoted performance from December 2nd could benefit a lot from the marketing support via the Future Demand platform. The total attendance of the event was increased by almost 25% through ticket sales that originate from the online marketing campaign. And also the efficiency looks outstanding, but with a return on ad spend of approximately 10:1 the campaign was right around the average of what the campaigns of our clients usually achieve with the help of the software.
