For In-house Marketing Teams
Do more with your team.
Not a bigger one.
Prisma Pro and Affinity give B2C marketing teams AI-powered tools across social, email, analytics, and web — to compete with far bigger brands.
Why it matters
The reality of in-house marketing
Your team is small but expectations aren't
You run social, email, web, and analytics — often with a handful of people. Strategic work keeps slipping behind the daily to-do list.
Meta complexity outpaces your bandwidth
Meta rewards constant attention: audience testing, creative iteration, daily bid tweaks. Without automation, you burn hours doing it by hand.
Customer data exists but doesn't connect
Purchase history, email engagement, and ad performance sit in separate tools. Unifying them into one customer view takes effort you don't have.
How Prisma Pro works for marketing teams
Discover. Convert. Retain. Personalise.
Four applications that cover every stage of your customer journey — from first impression to repeat purchase.
Launch social campaigns
- Wave runs your Meta advertising end to end
- Taste Clusters find audiences by real interests, not demographics
- CoCreate writes on-brand ad copy in seconds
- Smart Asset Testing runs hundreds of creatives, optimised daily
Segment by interest
- Backhaul builds segments from your existing customer data
- Feed segments straight into your email or SMS platform
- Cross-sell across categories and re-engage lapsed buyers
- Turn one-time purchasers into loyal customers
Ask your data
- Sentinel puts a natural-language layer over your data
- Query sales, audience and campaign data, no SQL needed
- Anyone on the team can ask, no technical skills required
- Get answers instantly, without waiting on a report
Personalise every visit
- Affinity recommends products in real time, on every page
- Powered by Taste Clusters, so it works from the first visit
- No cold-start problem and no waiting for behavioural data
- Drives more discovery, higher conversion, and bigger baskets
Why marketing teams choose Prisma Pro
Everything a marketing team needs to grow.
Taste Cluster targeting
Discover audiences based on genuine interests and affinities. Reach people who care about what you sell — not just lookalikes of who already bought.
CoCreate ad copy
Generate on-brand headlines and primary texts in seconds. No more staring at a blank page for every campaign and every audience.
Smart Asset Testing
Test hundreds of creative combinations simultaneously. Find winning variations faster than any manual A/B test, and retire underperformers automatically.
Customer segmentation
Segment your audience by taste and behaviour for email and SMS. Every message feels relevant, every send drives results.
Natural language analytics
Ask any question about your data — sales performance, audience behaviour, campaign results — in plain English. No SQL, no dashboards to configure.
Website personalisation
Show each visitor the products they're most likely to buy. Affinity's API powers real-time recommendations across your entire site.
Common questions
What advertising platforms does Wave support?
Wave currently runs campaigns on Meta (Facebook and Instagram). This covers the primary paid social channel for most B2C brands. Google Display is available on higher-tier plans.
Does Prisma Pro integrate with our existing tools?
Yes. Future Demand is designed to work alongside your current stack, not replace it. Backhaul exports segments to any email or SMS platform (Klaviyo, Mailchimp, Braze, etc.), Affinity integrates via API with any website or shop system, and Sentinel connects to your existing data sources.
Does Backhaul replace our email platform?
No. Backhaul handles the segmentation — understanding who your customers are and what they're interested in. You continue sending emails and SMS through your existing platform. Backhaul makes every send smarter by providing better-targeted segments.
Is there a minimum ad budget to use Wave?
There's no hard minimum, but Wave performs best with sufficient budget to test and optimise creative combinations. Most teams see strong results starting from a few thousand euros per month in ad spend. Your account manager will help you find the right starting point.
How quickly will we see results?
Wave campaigns can be set up and launched within hours. Measurable ROAS improvement typically follows within the first weeks. Features that rely on data integration — Backhaul segments, Sentinel analytics, and Affinity recommendations — require 3 to 6 weeks after data access to fully calibrate.
Ready to level up your marketing?
See how Prisma Pro and Affinity help in-house teams drive better results across social, email, and web — without adding headcount.