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Future Demand's solution to reach younger audiences featured in SZ

TLDR

Future Demand's Taste Cluster approach is presented in an article of SZ's feuilleton that discusses new ways to reach younger audiences for classical music.

In an article of the Süddeutsche Zeitung (german read only), Future Demand and its founder and CEO Hannes Tronsberg are featured prominently. Under the headline "Young audiences and classical music - A warm welcome", Micheal Stallknecht discusses how opera and concert venues can succeed in bringing young adults to their performances.

Different ideas and approaches are presented in the article from August 4. One of them is Future Demand's intelligent data analysis with the help of algorithms to identify motivation and interest of customers. This enables a huge variety of new possibilities for houses to address new audiences with personalised messages.

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Photo: imago images/ZUMA Wire

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