Articles
Company Update

off C:N presentation at Classical Next conference in Hannover

TLDR

off C:N presentation "Learning From Netflix to #RestartLive" hosted by Future Demand at Classical:NEXT Hannover

Future Demand hosted a one-hour session at the annual Classical:NEXT conference in Hannover, Germany. The presentation and concluding discussion featured the topic "Learning From Netflix to #RestartLive". Hannes Tronsberg talked about how event organisers can personalise audience touchpoints to adapt to a changed and digital native world.

Future Demand also hosted its own booth at the C:N expo area.

Read other related articles

Company Update

Future Demand featured on Deutschlandfunk Kultur

In an interview during the "Konzert im Deutschlandfunk Kultur" with the Rundfunk-Sinfonieorchester at the Berlin Philharmonie, editor Stefan Lang spoke with Hannes Tronsberg, CEO of Future Demand, about the future of the classical music industry.

Marketing

Debunking the Myth of Facebook’s Decline

Despite rumors of Facebook’s decline, Meta’s platforms—Facebook and Instagram—remain essential for the live entertainment and cultural sectors, especially in Germany. With over 67% of the German population aged 13-85 active on these apps, no other platforms can match their reach or advanced targeting capabilities. For theaters, concert venues, and art institutions, Facebook and Instagram provide unparalleled tools for connecting with audiences in 2024. Our article explores the numbers and targeting options that make Meta’s platforms the best choice for reaching and engaging audiences today.

Company Update

Future Demand's assessment of the current industry situation in MusikWoche and KMN

Recent articles in MusikWoche and Kulturmanagement.net feature a realistic assessment of the current situation of the event industry and possible solutions to overcome developing challenges.