01
Match every visitor to the right Taste Cluster
Affinity places each visitor in a Taste Cluster based on their site behaviour and/or their past user and transaction data.
Trail RunnerRoad RunnerStreetwear
Affinity | Product Recommendations API Affinity API
Affinity highlights the most relevant offer for every website visitor — paired with the message that drives the sale.
Affinity · Recommendations API Recommended for you
Personalised for Trail Runner
Road Racer €129
Best match Trail Pro GTX €149
Court Classic €89
Updating in real time
Why it matters
Static websites leave revenue on the table.
No personalisation
When first-time visitors see the same content as regulars, few have a reason to keep browsing.
The discovery gap
Visitors who know what they want use search. But the biggest revenue opportunity is helping people discover things they didn't know they'd love. That requires intelligent recommendations.
Cold-start problem
Traditional recommendation engines need extensive purchase history, but new or infrequent visitors leave them with nothing to work with.
How it works
Turn your visitors from anonymous to ready to buy
Affinity matches behaviour to a Taste Cluster, picks the offer that fits, and frames it in a way that converts.
02
Highlight the most relevant product
For each cluster, Affinity puts the most relevant product or offer front and centre.
Recommended for you
Road Racer €129
Best match Trail Pro GTX €149
Court Classic €89
03
Tell the story that compels the purchase
Affinity frames the recommendation with the right message about why this pick fits this person, so the visit turns into a purchase.
Trail Pro GTX Made for your muddy weekend trails.
€149 Add to cart
Technology
The technology behind every recommendation
Taste Clusters, not purchase history
Affinity models the real motivations behind every choice. So it recommends the right next pick even for first-time visitors.
Real-time scoring
Every visitor is scored live, session by session, so the recommendation reflects what they're interested in right now, not a stale profile.
No cold start
Because it runs on taste rather than history, Affinity works from the very first visit — even without purchase data.
Integrate anywhere
Whether personalised product feeds, cross-sell widgets or event discovery: Affinity's API adapts to your architecture.