Affinity | Product Recommendations API Affinity API
Affinity is Future Demand's recommendation API that delivers the most relevant product or event suggestions in real time — increasing conversion, order volume, and average ticket price.
Why it matters
Static websites leave revenue on the table.
One-size-fits-all experience
Most websites show the same listings to every visitor. A first-time browser sees the same page as a loyal customer. No guidance, no personalisation, no reason to explore further.
Search is not discovery
Visitors who know what they want use search. But the biggest revenue opportunity is helping people discover things they didn't know they'd love. That requires intelligent recommendations.
Cold-start problem
Traditional recommendation engines need extensive purchase history. For new visitors or infrequent buyers, they have nothing to work with — and default to showing bestsellers.
Powered by Taste Clusters, not purchase history
Affinity models the real motivations behind user choices — shared affinities across products, categories, and formats. It can recommend the right next purchase even for first-time visitors with zero history.
Integrate anywhere
Whether you want personalised product feeds, cross-sell widgets, or event discovery modules — Affinity's API adapts to your architecture. Modern documentation, simple integration. Hours to implement, not weeks.