Wave | Social Media Campaigns Wave
Launch high-converting paid social campaigns in under 15 minutes. Wave handles targeting, ad creation, testing, and daily optimisation automatically — so you get better results with a fraction of the effort.
Why it matters
Paid social is broken for most teams
Which audience?
Meta's targeting options are overwhelming. Most teams default to broad audiences or basic lookalikes — leaving money on the table with every campaign.
Which creative?
Writing ads for each audience is time-consuming. Testing variations manually is nearly impossible. So most campaigns launch with one headline and hope for the best.
Who's watching performance?
Campaigns need daily attention — pausing underperformers, shifting budgets, testing new creatives. Most teams don't have the bandwidth to do this properly.
From zero to live campaign in 15 minutes
The platform takes on tasks — you remain in control.
Features
The platform takes on tasks — you remain in control.
Taste Cluster
AI-driven segmentation uncovers the key triggers behind buying decisions and automatically creates high-intent audiences for Meta campaigns.
CoCreate
Analyses your top-performing ads to generate headlines and primary texts matching your brand voice. Compelling copy, effortlessly.
Magic Campaign Setup
Configures campaign structure, parameters, and budget allocation automatically — so you skip the complexity and go straight to strategy.
Smart Asset Testing
Tests headlines, images, videos, and copy across hundreds of combinations to find what works best for each audience.
Auto Campaign Optimisation
Monitors every ad daily. Pauses underperformers. Reallocates budget. Protects your spend automatically.
Know exactly what each campaign sells
Built-in attribution models show you exactly how many conversions each campaign drives — so you can prove ROI and optimise spend.
Setup a campaign in less than 2 minutes
Watch how quickly Wave gets you from zero to a live, optimised Meta campaign.
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