Privacy Policy

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Requested reports and downloads

When you request a download, we use your name, email address and optional organisation to provide the file. We also store the requested file, language, campaign source and the times of the request, email acknowledgement and link redemption. A personal link is valid for the period stated in the email and can be redeemed once.

Request records and files are stored in Cloudflare D1 and R2 with EU data residency. We use Resend to send the email and Cloudflare Turnstile to protect the form against automated requests. To limit repeated requests, we store an IP hash derived with a secret key and the current date; the original IP address is not stored in the downloads database. Request records are retained without automatic deletion. Download links still expire after the validity period stated in the email.

A download request does not subscribe you to a newsletter or trigger a newsletter confirmation email. If you would like to receive marketing klartext, please use the independent newsletter signup. This requires separate consent and email confirmation (double opt-in). Newsletter preferences are managed independently of downloads by the existing consent system. Contact hello@future-demand.com with any questions.

Cookies we set — and when

The full list of trackers, processors, and retention periods is authoritative in the iubenda cookie policy above. This plain-language table summarises what actually lands on your device at each stage, so you can verify it yourself in your browser's developer tools.

Before you interact with the banner

Only strictly-necessary cookies are set. No analytics, advertising, or third-party trackers load before you make a choice.

Cookie	Set by	Purpose	Retention
_iub_cs-*	iubenda	Stores your consent state so the banner doesn't re-appear.	12 months
euconsent-v2	IAB TCF / iubenda	Industry-standard consent signal for ad partners.	12 months
_cfuvid, __cf_bm	Cloudflare	Bot management / security for our CDN.	Session – 30 min

If you reject non-essential cookies

Nothing changes. HubSpot, Google Analytics, Meta Pixel, and Apollo are held inert by iubenda's autoblocker and never execute. Google Consent Mode v2 remains in its default denied state, so no analytics or ads cookies are written.

If you accept — Measurement (purpose 4)

Cookie	Set by	Purpose	Retention
_ga, _ga_JJQPVM4XGW	Google Analytics 4	Distinguishes unique visitors and sessions.	2 years
__hstc	HubSpot	Tracks a visitor across sessions.	6 months
hubspotutk	HubSpot	Identifies a visitor who submits a form.	6 months
__hssc	HubSpot	Tracks the current session.	30 min
__hssrc	HubSpot	Flags whether the visitor restarted the browser.	Session

If you accept — Targeting & Advertising (purpose 5)

Cookie	Set by	Purpose	Retention
_fbp	Meta Pixel	Browser-level identifier for ad attribution.	3 months
_fbc	Meta Pixel	Click-level identifier, only set when arriving from a Meta ad.	3 months
apollo_*	Apollo.io	Visitor identification for account-based marketing.	Up to 12 months

You can change or withdraw your choices at any time via the “Your Privacy Choices” link in the site footer. Withdrawal takes effect immediately and clears non-essential cookies on the next page load.