Platform
Plans
For Hotels & Regions
Our AI understands why people book and turns it into campaigns automatically — for higher occupancy and more repeat guests.
Why it matters
Your ideal guest exists — but finding them among broad social audiences is expensive. Generic targeting wastes budget on people who'll never book.
Peak periods sell themselves. Shoulder seasons and midweek stays don't. Without a way to target high-intent travellers at the right moment, rooms sit empty and campaigns underperform.
Guest data sits siloed across your PMS, booking engine, and email tools. Turning it into usable segments takes manual work most teams skip.
The Future Demand approach
Case Study · Hospitality
With Taste Cluster targeting, Rathaushotels Oberwiesenthal reached exactly the right high-intent travellers — at a fraction of its previous ad spend.
Campaign results
How Future Demand works for hospitality
Four applications that cover the entire guest lifecycle.
Wave ACQUIRE Backhaul RETAIN Sentinel UNDERSTAND Affinity RECOMMEND Wave currently runs campaigns on Meta (Facebook and Instagram). Taste Cluster targeting works across both platforms to reach travellers based on their interests and affinities — from wellness seekers to culinary explorers.
Yes. Future Demand connects with major property management systems and booking engines. Your existing guest data feeds directly into audience segmentation, campaign targeting, and website personalisation.
Absolutely. Prisma Pro is designed to work for properties of every size — from boutique hotels and independent resorts to regional tourism boards and destination marketing organisations. You don't need a large marketing team to see results.
There is no hard minimum. Wave's automated optimisation is designed to maximise results at any budget level. That said, campaigns with at least a few hundred euros per month of ad spend tend to see the strongest performance improvements.
Wave campaigns can be set up and launched within hours. Measurable ROAS improvement typically follows within the first weeks. Features that rely on data integration — guest segmentation, analytics, and website personalisation — require 3 to 6 weeks after data access to fully calibrate.
See how Future Demand helps hotels and tourism regions attract the right travellers and grow guest loyalty.