Backhaul | Automated Customer Segmentation Backhaul
Automate customer segmentation for email campaigns based on interest — not demographics. Backhaul finds the right audience for every message, so your emails are relevant, your engagement is higher, and your unsubscribe rate stays low.
Why it matters
Most emails aren't relevant. That's the problem.
Same message to everyone
Proper segmentation takes hours, so most campaigns go out to the full list. The result: low open rates, high unsubscribes, and wasted effort.
Demographics don't help
Segmenting by age or location doesn't tell you what someone actually wants to hear about. Two 45-year-olds in the same city can have completely different interests.
No time to personalise
Marketing teams know personalisation works. They just don't have the hours to analyse data, build segments, and craft different messages for each group.
From product to personalised segment in minutes
We simplify the complex, empowering you to focus on crafting exceptional moments. Join a journey where innovation and seamless execution converge, redefining the way you achieve event success.
Interest-based, not rule-based
Traditional segmentation uses rigid rules (bought in the last 90 days, lives in Berlin, etc.). Backhaul segments by predicted interest — who is most likely to care about this specific product right now. That's why open rates jump 50%.
Works with your existing tools
Backhaul doesn't replace your email platform. It sits upstream — generating the smart audience segment — and exports it as a standard list. Your workflow doesn't change; your results do.
See Backhaul in action
See how Backhaul works with a personalized demo for your team.
Book your demo