Platform
Plans
For Recruiting & Employer Branding
Take your Meta recruitment campaigns in-house with Future Demand — for more applications, less spend, full control.
Why it matters
Successful recruiting on Meta demands ongoing optimization, audience testing, and creative iteration. Most HR teams lack the time and know-how to run this in-house.
External agencies charge high fees, move slowly, and give you little control over budget or targeting. You're paying more for less transparency.
Without data-driven audience discovery, your job ads reach the wrong people. Budget is wasted on impressions that never convert into qualified applications.
The Future Demand approach
“With Future Demand, we're able to deliver measurably better performance — while retaining full control and needing significantly less budget than when we were working with an agency.”
-64% cost per click Read the case study → How Future Demand works for recruiting
Wave automates every step of Meta recruiting — so your HR team can focus on selecting the best candidates, not managing ads.
No. Wave is designed for HR and recruiting teams without digital marketing expertise. The platform handles audience discovery, ad creation, A/B testing, and optimization automatically. You provide the job details — Wave does the rest.
Wave gives you better performance at a fraction of the cost. The City of Landshut achieved 2.5x higher click-through rates and 64% lower cost per click compared to industry benchmarks — while managing everything in-house with full budget transparency.
Any role you'd advertise on Meta. Wave is used by organisations to recruit for positions ranging from administrative and healthcare roles to technical and leadership positions. Taste Cluster targeting adapts to each role's candidate profile.
Most campaigns go live within minutes. Enter your job details, let CoCreate generate ad copy, and Wave automatically builds and launches optimized campaigns with up to 250 ad variants.
Yes. Wave supports multiple simultaneous campaigns, each with their own targeting, creative, and budget. Manage all of them from a single dashboard.
See how Future Demand helps HR teams of every size attract top talent on Meta — without agency fees.