Live
For Promoters & Arts Organisations

Live is the complete audience intelligence suite for promoters, theatres, orchestras, and arts organizations. Predict demand, create targeted campaigns, and fill more seats — all from one platform.

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Trusted by 300+ brands, agencies, theatres and hospitality teams

Askonas HoltMünchner PhilharmonikerMDR KlassikTheater BonnTonhalle DüsseldorfLucerne FestivalGärtnerplatztheaterKulturbetriebe des Bundes in BerlinLiveKommRathaushotelsSinfonieorchester BaselStaatsoper Unter den LindenStagedatesTheater UlmAskonas HoltMünchner PhilharmonikerMDR KlassikTheater BonnTonhalle DüsseldorfLucerne FestivalGärtnerplatztheaterKulturbetriebe des Bundes in BerlinLiveKommRathaushotelsSinfonieorchester BaselStaatsoper Unter den LindenStagedatesTheater Ulm
90% prediction accuracy
+50% avg. ROAS increase
300+ organisations

Apps included

Predict. Promote. Fill your seats.

Live gives you four applications that work as one workflow — from planning your season to selling the last ticket.

app.future-demand.com
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Lookout Predict

Know how many seats you'll sell before you commit

Which city, which venue, which date, which lineup? Every decision carries risk. Lookout forecasts attendance for any event configuration up to two years in advance with 90% accuracy — across pricing, venues, dates and supporting acts. Test alternatives before you commit. Identify slower sellers months ahead. Allocate marketing budget where it actually moves the needle.

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app.future-demand.com
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Wave Promote

Turn demand signals into ticket sales

Wave builds and launches Meta campaigns targeting high-intent audiences — in under 15 minutes. Taste Cluster technology identifies why people buy tickets, then generates audiences, ad copy, and creative variations automatically. From on-sale announcements to last-chance campaigns, Wave handles setup, asset testing, and daily optimisation. Your team focuses on the show. Wave focuses on filling it.

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Backhaul Retain

Bring your audience back, season after season

Your CRM holds thousands of past ticket buyers. Backhaul segments them by interest and behaviour — not just last purchase — so every email and SMS feels relevant. Re-engage lapsed subscribers. Cross-sell between genres. Turn single-ticket buyers into season pass holders. All without manual list-building or guesswork.

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Sentinel Understand

Ask your data anything

"Show me everyone who bought jazz tickets in the last 12 months but hasn't bought something in the last 3 weeks and receives no newsletter." Type it. Get the segment. No filters, no exports, no SQL. Sentinel's natural language querying lets anyone on your team surface insights from ticketing, CRM and campaign data — without waiting for a report or knowing how the database works.

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Use cases

Built for every kind of live event

From subscription seasons to one-night-only shows, Live adapts to how your audiences discover, decide and return.

Opera and Classical Performance

Complex seasons, long planning cycles, deeply loyal patrons. Live forecasts demand across repertory, premieres and special performances — so you can programme with confidence. Taste Cluster targeting reaches audiences by artistic affinity, not just past purchases, strengthening subscription renewals and single-ticket sales alike.

What promoters say

"
The Future Demand app allows us to make surprisingly accurate predictions about the attendance trends of our events. Campaigns can be created with little effort and tailored to specific audiences. The tool is easy to use and the support is impeccable.
Bettina Jaggi
Head of Marketing & digital Development @ Lucerne Festival
"
Since we started working with Future Demand, we can launch optimized Meta campaigns much faster and more efficiently. Instead of struggling through complex Meta settings, we now have more time to focus on creative strategies – a real win for our team!
Christine Böckel
Deputy Hotel Manager / Sales & Marketing
"
For over a year, the Berliner Festspiele have been working with Future Demand, who have consistently responded to our needs and further developed their platform to suit our requirements, allowing us to create effective campaigns quickly. Their customer support has been exceptional as well, and we highly recommend Future Demand.
Claudia Nola
Head of Communications and Deputy Director of the Berliner Festspiele
"
Thanks to the comprehensive and responsive support, our Future Demand campaigns are becoming better and more routine. The use of the software is intuitive and efficient thanks to its integration with our existing systems. We have already achieved some great results with Future Demand.
Anne-Kathrin Topp
Managing Director @ J.S. Bach St. Gallen AG

Questions? We're here.

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