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Classical & Opera

Hitting the Right Note: Exceptional ROAS Performance for the J.S. Bach-Stiftung

In 2024, the J. S. Bach-Stiftung in St. Gallen, Switzerland, achieved an extraordinary return on ad spend (ROAS) of 1,168%, surpassing industry benchmarks by 3.6x. Exceptional campaign performance metrics, including significantly higher click-through rates (CTR) and dramatically lower cost-per-click.

Hitting the Right Note: Exceptional ROAS Performance for the J.S. Bach-Stiftung

The J. S. Bach-Stiftung, renowned for its dedication to Johann Sebastian Bach’s musical legacy, began utilizing Future Demand’s innovative Audience Intelligence platform in 2023. Their primary objective has consistently been to maximize return on advertising spend (ROAS), and the results have progressively improved year over year.

Challenge

The foundation set out to maximize return on advertising spend year over year, reaching highly engaged audiences efficiently and effectively across its concert campaigns.

Solution

In 2023, leveraging Future Demand’s technology across 13 campaigns, the foundation achieved a remarkable ROAS of 871%, already 2.5 times above the industry standard. Inspired by this success, the foundation intensified its strategic use of Future Demand’s technology in 2024, with precise audience segmentation powered by Future Demand’s Taste Cluster technology and continuous optimization driving performance even higher.

Results

  • ROAS: 1,168% in 2024, surpassing the industry average by 367% and up an additional 34% on 2023, underscoring exceptional efficiency and revenue performance.
  • CTR: 3%, double the industry benchmark of 1.5%, achieved through the precise audience segmentation capabilities of Future Demand’s Taste Cluster technology.
  • 2023 baseline: ROAS of 871%, with a CTR of 2.22% and a CPC of €0.23 — the 2024 campaign metrics represent substantial improvement, clearly demonstrating the value of continuous optimization with Future Demand’s tools.

This strategic approach consistently ensures that the J. S. Bach-Stiftung reaches highly engaged audiences efficiently and effectively, delivering outstanding results.

Thanks to Future Demand, we are able to promote our concerts more effectively and connect with audiences who have a genuine interest in our offerings. Continuously leveraging their tools has truly paid off for us. — Anne-Kathrin Topp, Managing Director