Platform
Plans
For Promoters, Festivals & Nightlife
Our AI understands why people buy tickets and turns it into campaigns automatically — for more seats sold and a loyal audience.
Why it matters
Every season involves committing budgets months in advance. Without demand data, you're relying on instinct — and finding out too late when something underperforms.
Campaigns launch after tickets go on sale, usually with generic targeting. By the time you adjust, the window to sell has narrowed.
Your data is scattered across your ticketing, email and CRM systems. Getting a unified view of your audience takes manual work most teams can't afford.
The Future Demand approach
“With Future Demand, we can make surprisingly accurate predictions about our attendance trends. Campaigns are easy to create and precisely targeted.”
6-figure revenue increase Read the case study → How it works
One workflow that covers everything a promoter needs.
Lookout PREDICT Wave ACQUIRE Backhaul & Sentinel ENGAGE Affinity RECOMMEND Event types
From arena tours to festival weekends to weekly club nights, Live adapts to how each audience discovers, decides and returns.
Tour routing, sharp on-sale spikes, and shows that stall without a push.
The promoter solution includes Lookout (demand prediction), Wave (social campaigns), Backhaul (customer segmentation), Sentinel (data queries), and Affinity (website recommendations). All five work together as one integrated platform.
Yes. Future Demand integrates with all major ticketing and CRM platforms. Your existing data feeds directly into audience segmentation, demand prediction, and campaign targeting.
Wave campaigns can be set up and launched within hours. Measurable ROAS improvement typically follows within the first weeks. Features that rely on data integration — demand prediction, segmentation, and analytics — require 3 to 6 weeks after data access to fully calibrate.
Absolutely. Future Demand works with over 300 organisations ranging from independent venues and small ensembles to major international concert halls, opera houses, and touring promoters.
Yes. Future Demand doesn't replace your email platform, ticketing system, or CMS. It sits upstream — generating smarter audiences, predictions, and recommendations — and integrates with the tools you already use.
Yes. Live is built for complexity. You can run separate campaigns per stage or per day, with targeting logic that adapts to each artist announcement. Backhaul and Sentinel both support multi-dimensional segmentation across ticket type, day, genre, and attendance history.
Wave uses Taste Cluster technology to build separate audience profiles for each genre, artist or stage. You can run simultaneous campaigns targeting classical music fans, jazz enthusiasts and electronic listeners — each with tailored creative and copy — all managed within a single workflow.
See how Future Demand helps promoters, festival teams, and nightlife venues of every size sell more tickets and build lasting audiences.