Increasing revenue from ticketing significantly

Lucerne Festival is a Swiss and internationally renowned institution when it comes to classical music. As one of Future Demand’s first clients, the festival set out to increase attendance and eliminate the risk of unsold ticket inventory for their summer festival.

Challenge

The acclaimed Summer Festival is “the” stage for artists and orchestras from all over the world. However, with live concert events seeing new forms of competition not only from other new live-experiences and leisure activities, but also digital forms of entertainment, Lucerne Festival sought out the opportunity to increase attendance for their events. As such, they decided to work with Future Demand as one of our first clients.

Solution

Our common journey started in 2019, when Lucerne Festival launched campaigns for four different events of their summer festival season on the Future Demand platform. All campaigns were running on paid social media channels, and each event had in common that it was at risk of having some unsold ticket inventory leftover, letting this additional revenue slip away from our client.

Results

• Premium tickets sold: more than 4,000 additional premium tickets for the four events.
• Increase in sales revenue: a six-digit increase in sales revenue.
• Return on ad spend: accumulated over all campaigns, ROAS rose to >12:1, which is two times more efficient than industry-standard online marketing campaigns.

Despite these being some of the first campaigns ever run on the Future Demand platform, the results were really convincing and proved what we already knew - our innovative approach was really effective.