Demographics describe people.
Taste Clusters understand them.
Our AI analyses over 1,000 behavioural and contextual signals to group people by what they actually care about — not just age, gender or location. The result: precision audiences that convert across paid social, email, website and more.
Trusted by 300+ brands, agencies, theatres and hospitality teams
The data advantage
More signals, better results
Conventional targeting databases evaluate just 1 -- 2% of available data. Our AI decodes 100% -- analysing over 1,000 features per prediction across contextual signals that traditional tools ignore entirely.
Precision audience segments ready for activation
How it works
From product to Taste Clusters
Our AI analyses your product, cross-references thousands of data points, and generates precision audience segments in seconds.
Your Product
- Product features
- Target market
- Historical data
- Competitive context
Taste Clusters
Side by side
Why Taste Clusters outperform
With past learnings to new successes
Taste Clusters learn from every campaign. The AI identifies patterns in your historical data to generate audiences that consistently outperform -- helping brands gain 20% more new customers through precision targeting that improves over time.
Learn more
Strengthen your digital independence
Own your audience data. Taste Clusters give you a proprietary intelligence layer that reduces dependence on third-party platforms and walled gardens. Privacy-compliant by design, your data stays yours -- while your targeting gets sharper with every interaction.