For In-house Marketing Teams

Achieve more with the team you've got.
Not a bigger one.

Our AI understands why people buy and turns it into campaigns for you. Personalised. Automated. Effective.

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+50% average ROAS increase
80% average time savings
300+ organisations as active users

Why it matters

The challenges every in-house team faces

Your team is small but expectations aren't

When social, email, web, and analytics are all covered by just a handful of people, strategic work keeps slipping behind the daily to-do list.

Meta complexity outpaces your bandwidth

Meta rewards constant attention, from targeting to testing to daily bids. Without automation, you burn hours on manual work.

Customer data exists but doesn't connect

Your data is scattered across purchase history in your shop, your email provider, and Meta. Building one unified customer view from it takes effort you don't have.

The Future Demand approach

For marketing teams that want to go further

Sharper targeting

Reach customers based on why they buy

Grouped by why they buy, not demographics
Trend seekers 38%
Deal hunters 34%
Brand loyalists 28%
  • Segment potential customers into Taste Clusters by interest and motivation
  • Serve each Taste Cluster its own tailored messaging
  • Stay consistent across every channel: paid social, email and website
Explore our Taste Cluster technology
Hours back every week

Let automation do the manual work

Running automatically live
Campaign setup done Review Edit
Creative testing & optimisation done Review Edit
Customer segmentation done Review Edit
Website personalisation done Review Edit
  • AI takes care of the busywork that would otherwise eat your time
  • Your team stays in control of every campaign
  • 80% average time savings for your team
Explore our automated marketing workflows

How Future Demand works for marketing teams

Achieve better results. Manage a lighter load.

Four applications that support you in every stage of the customer journey — from first impression to repeat purchase.

Wave ACQUIRE
Sponsored
+50% avg. ROAS increase
  • Meta campaigns ready to launch in 15 minutes
  • Reach ready-to-buy customers with personalised messaging, powered by Taste Clusters
  • Automatic A/B testing and continuous optimisation that frees up your team
Explore automated paid social campaigns →
Backhaul RETAIN
AW
LR
JN
  • Automatically segment your customers by interest and behaviour
  • Feed ready-made segments straight into your email platform
  • Drive repeat purchases and cross-sells with targeted messaging powered by Taste Clusters
Explore automated customer segmentation →
Sentinel UNDERSTAND
How many customers purchased at least 3× but never opened an email?
  • Query purchases, customer behaviour and campaign results in plain language
  • No SQL, no spreadsheets — answers in seconds
Explore natural-language data queries →
Affinity RECOMMEND
Top pick
  • Highlight the right offer for every visitor on your website
  • Lift conversion and basket value with personalised product recommendations
  • Powered by Taste Clusters, so Affinity works from the first visit
Explore personalised recommendations on your website →
Explore our Prisma plan for marketing teams

Common questions

What advertising platforms does Wave support?

Wave currently runs campaigns on Meta (Facebook and Instagram). This covers the primary paid social channel for most B2C brands. Google Display is available on higher-tier plans.

Does Prisma Pro integrate with our existing tools?

Yes. Future Demand is designed to work alongside your current stack, not replace it. Backhaul exports segments to any email or SMS platform (Klaviyo, Mailchimp, Braze, etc.), Affinity integrates via API with any website or shop system, and Sentinel connects to your existing data sources.

Does Backhaul replace our email platform?

No. Backhaul handles the segmentation — understanding who your customers are and what they're interested in. You continue sending emails and SMS through your existing platform. Backhaul makes every send smarter by providing better-targeted segments.

Is there a minimum ad budget to use Wave?

There's no hard minimum, but Wave performs best with sufficient budget to test and optimise creative combinations. Most teams see strong results starting from a few thousand euros per month in ad spend. Your account manager will help you find the right starting point.

How quickly will we see results?

Wave campaigns can be set up and launched within hours. Measurable ROAS improvement typically follows within the first weeks. Features that rely on data integration — Backhaul segments, Sentinel analytics, and Affinity recommendations — require 3 to 6 weeks after data access to fully calibrate.

Ready to level up your marketing?

See how Future Demand helps in-house teams drive better results across social, email, and web — without adding headcount.

Book a demo