For In-house Marketing Teams
Do more with your team.
Not a bigger one.
Prisma Pro and Affinity give B2C marketing teams AI-powered tools across social, email, analytics, and web — so you can run campaigns that compete with brands ten times your size, without ten times the people.
The reality of in-house marketing
Your brand deserves best-in-class marketing. But when your team wears every hat, the gap between ambition and execution grows fast.
Your team is small but expectations aren't
You're expected to run social, email, web, and analytics — often with a handful of people. Every new campaign competes with yesterday's to-do list, and strategic work keeps getting pushed back.
Meta complexity outpaces your bandwidth
Audience structures, creative testing, daily bid adjustments — Meta rewards constant attention. Without automation, your team either over-simplifies campaigns or burns hours on manual optimisation.
Customer data exists but doesn't connect
Purchase history lives in your shop platform, email engagement in your ESP, and ad performance in Meta. Building a unified picture of who your customers are and what they want takes effort you don't have.
Creative fatigue kills performance
The same audiences see the same ads week after week. Testing new copy and visuals manually is slow, so campaigns plateau — and cost per acquisition creeps up while you scramble for fresh ideas.
How Prisma Pro works for marketing teams
Discover. Convert. Retain. Personalise.
Four applications that cover every stage of your customer journey — from first impression to repeat purchase.
Launch high-converting social campaigns
Wave takes the complexity out of Meta advertising. Taste Clusters discover audiences based on real interests and affinities — not just demographics — so your ads reach people who actually care about your products. CoCreate generates on-brand ad copy in seconds, and Smart Asset Testing runs hundreds of creative combinations simultaneously to find what converts. Daily automated optimisation keeps campaigns performing without constant manual attention.
- +50% avg. ROAS increase
- Taste Cluster audience discovery
- CoCreate AI ad copy
- Automated daily optimisation
Segment customers by interest, not just purchase history
Backhaul analyses your customer base and creates segments based on what people are genuinely interested in — not just what they bought last. Feed these segments into your email and SMS platform to send campaigns that feel personal and relevant. Cross-sell between product categories, re-engage lapsed buyers, and turn one-time purchasers into loyal customers.
- +50% avg. email open rate
- Interest and behaviour-based segments
- Export to any email or SMS platform
- Automated segment refresh
Ask your data anything, in plain English
Sentinel lets anyone on your team query sales, audience, and campaign data using natural language. No SQL, no spreadsheet gymnastics, no waiting for someone technical to pull a report. Ask questions like "What was our best-performing audience last month?" or "Which product category has the highest repeat purchase rate?" and get answers instantly.
- Natural language data queries
- Sales, audience, and campaign insights
- No technical skills required
- Instant answers, no report queue
Personalise your website for every visitor
Affinity powers real-time product recommendations on your website — showing each visitor the products they're most likely to buy. Powered by Taste Clusters rather than purchase history, it works for first-time visitors and returning customers alike. No cold-start problem, no waiting for behavioural data to accumulate. More discovery, higher conversion, stronger basket value.
- +220% revenue per buyer
- Works from day one — no cold start
- Real-time recommendation scoring
- Integration in under one hour
Why marketing teams choose Prisma Pro
Everything a marketing team needs to grow.
Taste Cluster targeting
Discover audiences based on genuine interests and affinities. Reach people who care about what you sell — not just lookalikes of who already bought.
CoCreate ad copy
Generate on-brand headlines and primary texts in seconds. No more staring at a blank page for every campaign and every audience.
Smart Asset Testing
Test hundreds of creative combinations simultaneously. Find winning variations faster than any manual A/B test, and retire underperformers automatically.
Customer segmentation
Segment your audience by taste and behaviour for email and SMS. Every message feels relevant, every send drives results.
Natural language analytics
Ask any question about your data — sales performance, audience behaviour, campaign results — in plain English. No SQL, no dashboards to configure.
Website personalisation
Show each visitor the products they're most likely to buy. Affinity's API powers real-time recommendations across your entire site.
Common questions
What advertising platforms does Wave support?
Wave currently runs campaigns on Meta (Facebook and Instagram). This covers the primary paid social channel for most B2C brands. Google Display is available on higher-tier plans.
Does Prisma Pro integrate with our existing tools?
Yes. Future Demand is designed to work alongside your current stack, not replace it. Backhaul exports segments to any email or SMS platform (Klaviyo, Mailchimp, Braze, etc.), Affinity integrates via API with any website or shop system, and Sentinel connects to your existing data sources.
Does Backhaul replace our email platform?
No. Backhaul handles the segmentation — understanding who your customers are and what they're interested in. You continue sending emails and SMS through your existing platform. Backhaul makes every send smarter by providing better-targeted segments.
Is there a minimum ad budget to use Wave?
There's no hard minimum, but Wave performs best with sufficient budget to test and optimise creative combinations. Most teams see strong results starting from a few thousand euros per month in ad spend. Your account manager will help you find the right starting point.
How quickly will we see results?
Wave campaigns can be set up and launched within hours. Measurable ROAS improvement typically follows within the first weeks. Features that rely on data integration — Backhaul segments, Sentinel analytics, and Affinity recommendations — require 3 to 6 weeks after data access to fully calibrate.
Ready to level up your marketing?
See how Prisma Pro and Affinity help in-house teams drive better results across social, email, and web — without adding headcount.