Insights
Thought leadership, guides, and updates from the Future Demand team.
Lean Teams, Big Impact
Five proven ways orchestras can harness AI to over-achieve
Debunking the Myth of Facebook’s Decline
Despite rumors of Facebook’s decline, Meta’s platforms—Facebook and Instagram—remain essential for the live entertainment and cultural sectors, especially in Germany. With over 67% of the German population aged 13-85 active on these apps, no other platforms can match their reach or advanced targetin
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KM Issue 180: Rethinking audience analysis
“Reimagining Audience Analysis: Leveraging AI for Personalized Cultural Offerings.” is the latest contribution for KMN Magazine.
The Shift from Deterministic to Probabilistic Attribution Models in Marketing
As privacy regulations tighten and third-party cookies decline, marketers are shifting from deterministic to probabilistic attribution models, relying on statistical estimates rather than precise tracking to measure campaign effectiveness in a data-restricted landscape.
Competing for Attention: Why Arts Organisations Need Bigger Marketing Budgets or Smarter Targeting
Arts organizations spend significantly less on marketing compared to similar industries. CPG companies allocate about 25% of revenue to marketing, and entertainment companies spend over 14%. In contrast, arts organizations often spend less than 10%, sometimes as low as 1.7% in subsidized markets, an
NAMT Spring Conference 2024
Marketing & Development Should Be Friends! Join us in discussing how AI can help this conversation.
Putting Audiences Centre-Stage: Status quo (1/3)
Digital communication became more and more personalized during the last decade. Cultural organizations are in danger of loosing the bond to their audience if they cannot adapt.
Putting Audiences Centre-Stage: Take Action (3/3)
Focussing on the interests of customers is no rocket science, you just need to start somewhere. Embrace the change, be an ambassador and stay on the competitive edge.
Putting Audiences Centre-Stage: The Future (2/3)
Interest targeting is the future of customer segmentation. It automates target group definition and messaging. Leading to more sales, new visitors and more personalized communication.
Future Demand's solution to reach younger audiences featured in SZ
Future Demand's Taste Cluster approach is presented in an article of SZ's feuilleton that discusses new ways to reach younger audiences for classical music.
off C:N presentation at Classical Next conference in Hannover
off C:N presentation "Learning From Netflix to #RestartLive" hosted by Future Demand at Classical:NEXT Hannover
Behind the scenes: Future Demand founders' talk
Hannes Tronsberg shares insights about Future Demand and his personal everyday life as a founder with StartupValley and deutsche-startups.de
Future Demand's assessment of the current industry situation in MusikWoche and KMN
Recent articles in MusikWoche and Kulturmanagement.net feature a realistic assessment of the current situation of the event industry and possible solutions to overcome developing challenges.
Future Demand is WirtschaftsWoche's Start-up of the Week
Future Demand is featured as Start-up of the week in the WirtschaftsWoche and received one of the best scores ever.
Future Demand featured on Deutschlandfunk Kultur
In an interview during the "Konzert im Deutschlandfunk Kultur" with the Rundfunk-Sinfonieorchester at the Berlin Philharmonie, editor Stefan Lang spoke with Hannes Tronsberg, CEO of Future Demand, about the future of the classical music industry.
Future Demand: An ambassador of FEDORA
Hannes Tronsberg, Founder & CEO of Future Demand, shares his thoughts on the future of the performing arts sector with the opera and dance platform FEDORA.
88. Treffpunkt Kulturmanagement with Future Demand
Hannes Tronsberg shares industry insights on how cultural institutions can bring back their audiences after the restart in the February edition of Treffpunkt Kulturmanagement.
From people-centric to interest-centric: the new wave of marketing innovation
A new wave of privacy regulations make consumer targeting much less efficient than before. Interest-centric marketing is the future, and promoters can take full advantage of their diverse content.
How to bring back your audiences
All sorts of events return on stage but the demand for them changed dramatically. Learn why the global pandemic was only a catalysator for this development and how promoters can reverse it to bring back their audiences.
Marketing and KYC platform, Future Demand, increase financing in seed financing round
With the successful closing of their third funding round, Future Demand increases its capital raised to several million euros.