For Marketing Agencies
Scale your agency.
Not your headcount.
Prisma and Wave give agencies a standardised, AI-powered workflow for client campaigns — from audience discovery to daily optimisation. Better results for every client, with a fraction of the manual effort.
The efficiency problem every agency faces
More clients should mean more revenue — not more late nights. But without scalable workflows, growth creates operational bottlenecks.
Every client means starting from scratch
New audiences, new creatives, new campaign structures. Without standardised workflows, your team spends more time on setup than on strategy.
Manual optimisation doesn't scale
As client rosters grow, so does the time spent tweaking bids, pausing underperformers, and rewriting copy. The work that drives results is the work that takes the most hours.
Reporting is a time sink
Pulling data from Meta, formatting it for each client, adding context — reporting alone can consume a full day every week. Time that could be spent improving campaigns.
Targeting quality varies across accounts
Some campaigns perform brilliantly, others miss the mark. Without a consistent methodology for audience discovery, results depend on who sets up the campaign.
How Prisma works for agencies
Standardise. Automate. Scale.
A consistent AI-powered workflow that delivers agency-quality results — without the agency-sized effort.
Launch client campaigns in minutes, not hours
Wave's Magic Campaign Setup eliminates the repetitive work of building campaigns from scratch. Enter the client's goal and budget, and the platform configures campaign structure, parameters, and targeting automatically. Taste Clusters identify the right audiences for each client — no manual research, no guesswork.
- 15-minute campaign launch
- Automated campaign structure
- Taste Cluster audience discovery
- Standardised setup across all clients
Scale creative production with AI
CoCreate analyses your top-performing ads to generate headlines and primary texts that match each client's brand voice. Smart Asset Testing then runs hundreds of creative combinations simultaneously — finding winning variations far faster than any team could test manually.
- AI-generated copy per client brand
- Smart Asset Testing across variations
- Automatic creative rotation
- Performance-driven optimisation
Let the platform handle daily optimisation
Once campaigns are live, Wave monitors performance daily — pausing underperformers, reallocating budget to top performers, and protecting spend automatically. Your team reviews results instead of babysitting campaigns.
- 24/7 automated campaign optimisation
- Budget protection and reallocation
- Underperformer auto-pause
- Consistent methodology across accounts
Why agencies choose Prisma
Everything an agency needs to scale.
Multi-client dashboard
Manage campaigns for every client from a single interface. Switch between accounts, compare performance, and maintain oversight without the chaos.
Standardised workflows
Every campaign follows the same AI-powered methodology — from audience discovery to optimisation. Quality doesn't depend on who runs the setup.
White-label ready
Present results to clients with your own branding. Prisma's reporting adapts to your agency's identity.
+50% avg. ROAS increase
Wave's Taste Cluster targeting and automated optimisation consistently outperform manual campaign management across client portfolios.
CoCreate ad copy
Generate on-brand ad copy for each client in seconds. No more writing from scratch for every campaign and every audience.
Built-in attribution
Show clients exactly which campaigns drive conversions. Prove ROI with data, not estimates.
Common questions
How many clients can I manage on Prisma?
There's no hard limit. Prisma is designed to scale with your agency. The multi-client dashboard lets you manage all accounts from a single interface, and each client gets their own targeting, creative, and budget settings.
Does Wave work for clients across different industries?
Yes. Taste Cluster technology adapts to any audience and any product. Whether your client sells concert tickets, hotel rooms, or consumer goods, Wave discovers the right audiences and generates relevant campaigns.
Can my team still customise campaigns?
Absolutely. Wave handles the heavy lifting — audience discovery, copy generation, and optimisation — but you retain full control. Adjust targeting, edit copy, set budgets, and approve everything before it goes live.
What platforms does Wave support?
Wave currently runs campaigns on Meta (Facebook and Instagram). Google Display is available on the Core and Core+ tiers.
Is there a minimum contract term?
Prisma is available on quarterly or annual billing. Annual plans include a ~18% discount. See the pricing page for full details.
Ready to scale your agency?
See how Prisma and Wave help agencies deliver better results for every client — without adding headcount.