From Reach to Reservations
In summer 2024, Rathaushotels Oberwiesenthal, a leading innovative hotel, partnered with Future Demand to implement Prisma, achieving remarkable marketing success. The hotel saw a 440% improvement in click-through rate and an 82% reduction in cost per click.
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Located in Oberwiesenthal (Saxony), Germany’s highest town and a popular ski resort, Rathaushotels Oberwiesenthal attracts visitors with its outstanding hospitality, unique natural setting, and year-round activities. The hotel offers 144 rooms, a wellness area with bio and Finnish saunas, an aroma steam bath, and a relaxation room. Guests can also enjoy a bar, lounge, library, and two restaurants. Known for innovation, the hotel leads with its unique “PREMIUM ALL IN” pricing.
Challenge
In summer 2024, Rathaushotels Oberwiesenthal partnered with Future Demand to attract high-quality traffic and maximise ROI on its marketing — reaching the most relevant potential guests rather than a broad, generic hospitality audience.
Solution
Future Demand implemented Prisma, aligning potential guests’ real interests with tailored messaging to ensure the most relevant audience engagement. Prisma’s AI-driven automation also saved time, allowing the hotel to efficiently engage with its audience with little manual effort.
Results
- Click-through rate (CTR): an impressive 8.3%, compared to an average of 1.55% from past campaigns and a 0.90% CTR average for the hospitality industry — a 440% improvement — demonstrating the effectiveness of Future Demand’s Taste Cluster technology.
- Cost per click (CPC): a remarkably low €0.04, significantly lower than the previous €0.23 — a cost efficiency of 82%, enabling high-quality traffic at minimal cost and maximizing ROI.
In its initial months with Future Demand, Rathaushotels Oberwiesenthal successfully attracted high-quality traffic and maximized ROI, leading to an annual contract. The quick and efficient results demonstrate the transformative potential of AI in modern marketing.