Mozart's Don Giovanni in Darmstadt
There is a lot worth mentioning from the first year of the cooperation between Staatstheater Darmstadt and Future Demand. But to understand the impact the software had on the attendance for the institution it is sufficient enough to look at a single performance of Mozart's Don Giovanni that took pla
The Staatstheater Darmstadt joined Future Demand as a client in late 2021. It is one of the Mehrspartenhäuser (multi-division houses) Germany is generally known for and employs more than 500 people on and behind the stage. During the first year using Future Demand, the Staatstheater Darmstadt had to deal a lot with the pandemic restrictions and its consequences. Nevertheless, they used the software to ramp up the attendance again and pulled off 20 online marketing campaigns in total.
Challenge
During its first year with Future Demand, the Staatstheater Darmstadt needed to ramp up attendance again despite ongoing pandemic restrictions. A single performance of Mozart’s Don Giovanni in early December shows the impact the software had on attendance for the institution.
Solution
Among many others, the Staatstheater ran one successful campaign for a performance of Mozart’s Don Giovanni in early December. The production by Karsten Wiegand was promoted on Facebook’s advertising network with a budget of a couple hundred euros. This was overall a very friendly territory for our software, because Don Giovanni is a well-known piece and a lot was learned regarding specific characteristics of the Staatstheater Darmstadt over the course of the year.
Results
- Attendance increase: the total attendance of the promoted performance from December 2nd was increased by almost 25% through ticket sales that originate from the online marketing campaign.
- Ad clicks: 2,900 clicks.
- ROAS: a return on ad spend of approximately 10:1, right around the average of what our clients’ campaigns usually achieve with the help of the software.