Campaigns for world stars
The Glow Convention by dm is an end consumer event over a weekend and is aimed at young people and young adults of Generation Y and Z. The event concept is a mix of live experience, entertainment event and presentation area for brands from the beauty and lifestyle industry.
The Glow Convention by dm is an end consumer event over a weekend, aimed at young people and young adults of Generation Y and Z. The event concept is a mix of live experience, entertainment event and presentation area for brands from the beauty and lifestyle industry.
Challenge
As a high-stakes consumer event aimed at a young Generation Y and Z audience, the Glow Convention needed to fill its venue and reach new audiences efficiently on Meta.
Solution
A joint campaign on Meta used Future Demand to reach the right young, beauty- and lifestyle-oriented audience for the event.
Results
- Occupancy rate: an uplift of +15%.
- Return on Ad Spend (Meta): 17:1.
- Additional revenue: over €45k.