Icons back on stage
Reset Production is one of the biggest when it comes to musicals and tribute shows in Germany! To increase demand for their events, they decided to use the Future Demand platform for promotional purposes and achieved great results with their social media campaigns.
Reset Production is one of Germany’s biggest promoters of musicals and tribute shows, counting over 500 in a year with more than 200,000 tickets sold. Since the summer of 2022, Reset has used the Future Demand platform for many of their events to increase demand.
Challenge
The seven shows that were promoted with the help of Future Demand in November and December of 2022 revived icons such as the Beatles, ABBA or Whitney Houston. Reset wanted to increase demand for these events and drive ticket sales efficiently.
Solution
Reset Production is among only a few German promoters that offer an all-around solution for shows, including ideas, the planning and production and the marketing and execution - all from one hand. Under this light it becomes even more appreciable that the promoter trusts Future Demand to support their shows with efficient social media campaigns. All campaigns for the seven shows were run on Facebook and Instagram.
Results
- Additional tickets sold: over 6,000 additional tickets using the Future Demand platform.
- Additional sales revenue: an additional 6-digit sales revenue.
- Ad budget: achieved with only a low 5-digit ad budget.
- Return on ad spend: 14:1 over all campaigns.